Northeim (ABZ). – In mid-August, the first three machines in the uniform PartnerLift brand design were handed over to PartnerLift partner W. Schnitger. A new brand strategy was adopted at the general meeting at the beginning of the year. This gives every PartnerLift member the opportunity to purchase additional machines in the new design.
In the first three machines in the uniform PartnerLift brand design: Peter Wendel (from left), Daniel Wenzel, Jörg Rauscher. Photo: PartnerLift
“At PartnerLift, well-known regional brands are more important than a uniform nationwide brand presence,” says Managing Director Kai Schliephake.
“These strong regional brand names, some of which reflect over 100 years of craftsmanship tradition in their region, should continue to be retained in a formative manner. With this campaign, we have fulfilled the partners’ wishes, so that a PartnerLift co-branding creates a stronger joint connection between the partners and for the customer.
Jenny & Jörg Rauscher, Peter & Dorina Wendel as well as Christin & Daniel Wenzel and Murphy, who is training for accounts receivable management at W. Schnitger, were present at the first handover.
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