In a groundbreaking move, Saudi Arabia has opened its first alcohol shop in over 70 years, signaling a significant step towards social liberalization in the kingdom. While the store is exclusively catering to non-Muslim diplomats, its establishment aligns with Crown Prince Mohammed bin Salman’s ambitious plans to transform Saudi Arabia into a thriving tourism and business hub.
Situated in Riyadh’s Diplomatic Quarter, the store offers a range of alcoholic beverages, including liquor, wine, and two types of beer. The store’s ambiance has been likened to that of an upscale duty-free shop at a major international airport, creating a unique and sophisticated experience for its customers.
To ensure compliance with regulations, customers are required to show their diplomatic identifications upon entry, and mobile phones must be placed inside pouches while inside the store. Additionally, a mobile phone app has been developed to facilitate purchases through an allotment system, providing a convenient and efficient shopping experience.
While Saudi authorities have not officially commented on the opening of the store, it coincides with the implementation of new regulations governing alcohol sales to diplomats. These rules aim to control the import of alcoholic beverages within diplomatic consignments, ensuring proper oversight and adherence to legal procedures.
Previously, diplomats had relied on specialized services to import alcoholic drinks for consumption on diplomatic premises. However, those without access to such services resorted to purchasing from illegal sources or brewing their own, risking severe penalties such as long jail sentences, hefty fines, public floggings, and deportation.
It is important to note that the consumption of alcohol is forbidden in Islam, and Saudi Arabia has maintained a strict ban on alcohol since the early 1950s. Alongside neighboring Kuwait and Sharjah in the United Arab Emirates, Saudi Arabia remains one of the few countries worldwide with such stringent regulations.
The opening of the alcohol shop reflects Crown Prince Mohammed bin Salman’s vision for Saudi Arabia’s future. By diversifying the economy away from its reliance on crude oil, the kingdom aims to attract tourism and business, positioning itself as a global destination. This move towards social liberalization demonstrates the country’s commitment to embracing change and fostering a more inclusive society.
As Saudi Arabia continues on its path of transformation, it will be interesting to observe how further developments unfold. The opening of the alcohol shop serves as a symbol of progress and a testament to the kingdom’s determination to adapt to the evolving needs and desires of its residents and visitors alike.
