Finns consume podcasts of many celebrities. There would be demand for the alternative led by Sauli Niinistö.
If Finns could decide, Sauli Niinistö would make a podcast. Mikko Huisko
In the toilet, in the sauna, in the shower. Especially when doing housework, going out, in the car, on public transport and going to bed. In these moments, Finns consume podcasts.
The Suomalaiset & podcastit study conducted by Podimo Norstat, a podcast and audiobook service, shows, among other things, that Finns listen to podcasts almost anywhere.
Those who took part in the study were also asked to rank their favorite podcast creators. Antti Holma, Aki Linnanahde, Jaajo Linnonmaa, Niko Saarinen, Mika “Immu” IlménSointu Borg, Janni Hussi, Paula Noronen, Pilvi Hämäläinen and Sita Salminen.
In a survey conducted in February 2024, respondents were free to say whose podcast they would listen to if one existed.
Due to the topicality of the presidential election, by far the most popular answer was Sauli Niinistö. Sanna Marin, among others, was also mentioned many times.
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