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Find out how much it costs to create a new variety of ice cream

The amount of investment invested in the development of ice cream recipes, packaging solution and launch of products on the market is estimated at around 50 thousand euros.

“Excellence is our most sophisticated ice cream brand, so whatever the season, its news is always created with the aim of creating an unprecedented bouquet of tastes and sensory sensations for consumers. We come to this result by combining the world’s most current food production trends with the highest quality raw materials in Europe and the traditions of the Latvian ice cream industry, which started 50 years ago in the Food Union group company Rīgas piena kombināts, ”says Sandra Usačeva, Food Union ice cream brand manager.

The new types of ice cream are “Excellence Pumpkin Spice Latte”, “Excellence Vanilla & Chocolate Cookie Dough”, “Excellency Peanut Butter”.

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