Financial nightmares, migration and June 2 took over this Thursday night at the ‘Silver Caracol’ award ceremony, in its 24th edition, for the best in communication with social content.
In alliance with the Mexican Stock Exchange (BMV) and the Communication Council, the Mexican Council for Philanthropy (Cemefi) awarded the Interactive Museum of Economy (Mide) for its campaign: “Mide financial nightmares.” In it he wants to convey the importance of savings and entrepreneurship to reach financial goals and make financial nightmares become dreams come true.
In the same video category, it shared first place with Mide, the campaign “#MeSee-Cancel the excuses, Choose to vote!” from the BNN Advertising Agency for Let’s Vote for Those Who Come It was an invitation to young people to go out and vote on June 2.
Within the most emotional category was the one in which the university students participated, with the winning video: “Migra©ión” from the Latin American University, in which it described that Mexico receives almost half a million migrants a year and their passage through the country.
A “kilometers from your profession”, a campaign by the Universidad Pontificia Bolivariana, Colombia, won the “Silver Caracol”, showing how a professional, within his migration, had to change his profession according to the place where he settled, far from their place of origin.
In the poster category: “Just because you don’t see it doesn’t mean it doesn’t exist”, from the Universidad Panamericana Campus Mexico City, raises awareness of the phenomenon of migration.
The finalist of the campaign: “Eyes in the Sky” by Volaris. Non-profit institutions: United Nations Office on Drugs and Crime, raises awareness about child trafficking.
In the alternative media category, and in which it stole laughter and moved consciences, the video: “Chile without cancer Prevention Unboxer”, created by the Inbrax Agency for Chile without Cancer, who showed how a boxer can help prevention and detection of cancer problems among men.
The award has two categories: professional and university. In the professional edition, 191 messages were received from Argentina, Brazil, Chile, Ecuador, El Salvador, Guatemala and Mexico; while this year’s University contest had as its central theme “Actions in favor of Migrants” and had a very robust participation, receiving 774 messages from 40 universities from 10 Latin American countries.
A metal sculpture in the shape of the Silver Snail was delivered to each winner of the 9 categories of the contests, both professional and university, in the presence of companies, advertising agencies, production houses, media agencies, promotion agencies, public relations agencies, marketing and internet agencies, and civil society organizations.
And the construction of the image of companies will go better if it is done with messages with a social cause.
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– 2024-10-08 16:17:55
