Financial institution of Africa launches new business model platform

BANK OF AFRICA, dedicated to offering first-rate banking companies to each people and companies, unveils its new promise: “With BANK OF AFRICA, Dima Kayn L’hal,” explains a press launch from the banking group.

This promise, carried by a direct and disruptive slogan, “Dima Kayn L’hal”, is meant to replicate the financial institution’s dedication to remaining in tune with the lives and modes of expression of its prospects. The financial institution is dedicated, by way of its listening and experience, to offering artistic and tailored options to remodel the wants of its shoppers into concrete initiatives and their initiatives into success.

New Model Technique:

BANK OF AFRICA’s new model platform is predicated on a Model Fairness technique, highlighting 4 key commitments to its prospects and its atmosphere:

• L’Experience : BANK OF AFRICA combines its experience in varied fields to supply the perfect options, regardless of the wants of shoppers.
• Proximity : The financial institution establishes an genuine reference to its prospects, supporting them at each stage of their lives with a easy message tailored to everybody.
• Buyer centricity: BANK OF AFRICA is dedicated to offering a constructive expertise at each stage of the shopper journey, specializing in the expectations and habits of its prospects to supply tailored options.
• Accessibility: As a common financial institution, BANK OF AFRICA is accessible to all forms of prospects, whether or not people, entrepreneurs, buyers, college students, merchants, craftsmen or professionals.

A significant launch marketing campaign is deliberate this month, together with a collection of video capsules and trendy posters, breaking with the financial institution’s conventional codes. The brand new BANK OF AFRICA capsules are filmed in a reconstituted company, utilizing the “oneshot” approach with instantaneous modifications of surroundings. Every capsule highlights a problem encountered by a consumer or prospect, to whom an advisor instantly gives probably the most appropriate answer.

BANK OF AFRICA continues to strengthen its place as a trusted banking accomplice, providing companies and options that meet the evolving wants of its prospects, the press launch concludes.

LNT with COP