Financial Focus丨From the China International Import Expo to “Double 11”, double platforms react to show the heat of China’s market

Xinhua News Agency, Beijing, November 13. Title: From China International Import Expo to the “Double 11“, double platforms react to show the heat of China’s market

Xinhua News Agency reporters Xie Xiyao, Zhou Rui, Zhang Xuan

Good products from the CIIE were put on the shelves at “Double 11”, and the free shipping area was extended to remote areas and many overseas places… At the 7th China International Import Expo, which ended a little days ago, exhibitors joined hands with cross-border e-commerce platforms to start a live broadcast mode. of consumption capacity.

Ignite enthusiasm for CIIE and rich “Double 11” shelves

As the weather gets colder, down jackets have become a hot sell. During the “Double 11” period, the turnover of jackets on the Tmall platform in Uniqlo’s official store exceeded 100 million yuan.

The increase in sales cannot be separated from the direction of “star results”. A product specially created by UNIQLO for the winter in northern China that can withstand the extreme cold of minus 35 degrees Celsius – The ice and snow started down and the high-warm style in Mainland China for its ‘ first time at this CIIE and was quickly recognized by this CIIE. market.

“UNIQLO has participated in the CIIE five times, bringing more than 10 new products for the first time and a variety of key star presentations. It has achieved sales growth and market recognition, and it has been the magic of ‘exhibits turning into products’ and ‘products turning into hot products’ at the CIIE,” said Pan Ning, CEO of Uniqlo Greater China.

The CIIE booth was packed and the live broadcast room was very popular. During this CIIE, several e-commerce platforms held special events in conjunction with the “Double 11” promotion, promoting rapid entry and online sales of nearly 70 exhibits from about 20 countries.

During the 7th China International Import Expo, Kuaishou cross-border anchors will broadcast live in the service trade exhibition area. Released by Xinhua News Agency (Photo by Chen Haoming)

Metro has set up “CIIE Zones” in its physical stores, and its German chocolate line Sigde, which came out at this CIIE, was the first to appear in some stores there the Shanghai in the “Double 11” period. Yu Junxian, general manager of Metro China’s product development department, said that French Charolais beef, Mai Zhen selected salt-roasted pistachios, German mulled wine … many Metro star performances have turned into visible results.

Industry stakeholders pointed out that the CIIE brings together global products and innovative technologies, and that “Double 11” carries long-awaited consumer expectations as consumers continue to ignite consumer enthusiasm.

Showing enthusiasm, “first launch” and “first store” are highly regarded

Many companies are competing for the first time at CIIE as they open their first stores on cross-border e-commerce platforms, reflecting the dynamism of China’s huge market. This dynamic is reflected in the growing number of consumers willing to pay for “first release” and “first source”, as well as their preference for innovation in technology, products and services.

“This is our first Jiavo Snow Mountain cherry at this CIIE…” Among the enthusiastic recommendations from the anchor, this Chilean cherry from the fruit industry company Xinrongmao Group has gradually become popular.

Golden Wing Mau, which has participated in CIIE for seven consecutive years, launched a live online broadcast for the first time this year at the CIIE site with domestic e-commerce partners such as Tmall Supermarket and Oriental Shopping come from Peruvian blueberries and Chilean snow mountain bikes.

During the seventh CIIE, workers carried live products in the food and agricultural products display area. Photo by Xinhua News Agency reporter Zhang Cheng

For international brands, they face several challenges in sourcing new products locally, getting closer to consumers, and building channels. China’s ultra-scale market, rich viewing demands, complete business support system, and developed e-commerce platform network have all created favorable conditions for the development of the launch economy.

Jia Meng, General Manager of Hema International, introduced that Hema Global Shopping has launched a “cloud first launch” in the live broadcast room of this CIIE as quickly as 30 minutes It can be delivered to your home.

Douyin e-commerce Global Shopping participated in the CIIE for the first time this year, bringing brand presentations from more than 10 countries. From the beginning of “Double 11” to November 5, Douyin’s e-commerce global shopping volume of 439 overseas brands increased by more than 100% year on year.

Over the past seven years, China International Import Expo and e-commerce platforms, where Chinese and foreign companies seek cooperation and mutual success.

Unleash the potential and continue to expand the free shipping area

Based on my country’s strong logistics network, the free shipping area of ​​e-commerce platforms continues to expand, and the area where good results can be achieved from the China International Expo is expanding.

This year, users in Xinjiang welcomed the first “Double 11” with free shipping. According to staff at the Taobao Platform Logistics Knowledge Center, just three days after the launch of “Double 11”, there was an increase in sales of snail noodles, women’s bags and pet food sent to Xinjiang. Monitoring data from the Xinjiang Postal Administration shows that from November 1 to 11, 68.498 million parcels were processed in and out of Xinjiang, a year-on-year increase of 31.7%, setting the highest level for the same period in history.

Pinduoduo completely bears the logistics transfer fees for buyers to remote areas. … In this “Double 11”, more consumers can enjoy buying anything they want and having it delivered to their homes with free shipping.

On November 11, workers organized an express delivery at the Express Logistics Center at the Shuangqiao Passenger Terminal in Qianxi City, Guizhou Province. Released by Xinhua News Agency (photo by Fan Hui)

The wind “Double 11” not only passes through “Yumen Pass”, but also blows to the whole world.

During this year’s “Double 11” period, the threshold for free shipping on Taobao Japan is RMB 199. Mr. Huo, who lives in Osaka, Japan, chooses to arrange different items at the same time to achieve lower logistics costs.

Singapore, Malaysia, Thailand, Japan, South Korea, Vietnam, Cambodia and China’s Hong Kong, Macao and Taiwan regions have officially entered the Taobao and Tmall overseas posting area, JD Global Sales has added two new free shipping sites in Malaysia and Thailand, and users in the corresponding countries and regions After placing an order over a certain level, you can free shipping to enjoy

Previously, overseas consumers who purchased products through Chinese e-commerce platforms had to go through a promotion company to “buy” on their behalf, which required multiple conversion cycles. Under the influence of the free shipping effect, the “explosion of orders” abroad has accelerated. At the beginning of “Double 11”, nearly 70,000 merchants engaged in cross-border free shipping on Taobao and Tmall alone have doubled their sales.

Hong Yong, an associate researcher at the Electronic Commerce Institute of the Research Institute of the Ministry of Commerce, said that the expansion of the cross-border free shipping area reflects China’s efforts to build on its own advantages and actively sorting out internal and external economic distribution. This is also an opportunity for Chinese and foreign companies to increase cooperation and transform the “supply chain” Opportunities for a “chain win”.

[Neach-deasachaidh os cionn: Fu Wenjia]