WhatsApp will soon no longer work on some Android smartphones – Geeko
Since the acquisition of WhatsApp in 2014, Facebook sought to monetize the messaging app. A desire that the company
Mark zuckerberg wanted to satisfy by introducing advertisements within the app. However, it would appear that
Facebook turned, as reported the Wall street journal.
The US media has reported that the WhatsApp monetization team has been dismantled. As for the preliminary code allowing the display of advertising content, this would also have disappeared from the application.
This change in direction could be explained by the fact that Facebook is trying to improve its image in terms of respecting the privacy of its users. The introduction of advertisements could run counter to this approach.
What is behind this decision
In addition, there is also talk of Facebook trying to collect WhatsApp conversations, Messenger and
Instagram in a single common mailbox. However, the introduction of advertising in the “statutes” of WhatsApp could complicate this project.
The Wall street journal indicates, however, that Facebook is not giving up on the idea of introducing advertising content into WhatsApp, but that will not be done soon. For now, the company would focus more on “creating revenue-generating features that allow businesses to communicate with their customers and better manage their interactions.”
Facebook has never hidden its desire to monetize WhatsApp. When his project was announced last May, it even created tensions between the parent company and the creators of the messaging app, Jan Koum and Brian Acton, who ultimately preferred to leave the ship before seeing their creation distorted.
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