Three-way carambola will trade this weekend: festive bridge, final of the Betplay League with Atlético Nacional on board and Father’s Day will be three reasons that will move the cash register.
Fenalco Antioquia projects sales of $945,000 million for this weekend, which represents an increase of 30% compared to a normal weekend. And when compared to last year’s Father’s Day, the projections were $700 billion, given that 90% of those surveyed planned to celebrate at home. Now 16% will go out to celebrate in a restaurant and 26% will do so with a family member.
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This figure is even higher than that projected in 2019, when there was no pandemic, by then the expense was approximately $750,000 million.
And the projections of a good billing do not occur only in Antioquia, in the country, in general, there is a good expectation of sales: “There is great enthusiasm on the part of the children, the grandchildren and the families in general in celebrating this day. Surprisingly, lunch at home continues to be a favorite gift, as well as clothing and footwear”, explained Rafael España, director of economic affairs at Fenalco.
Trade
The Center for Economic Studies of Fenalco Antioquia, Investiga, conducted a survey on this new day in which it found that 75% of Antioquians will celebrate it next Sunday, taking into account that some decided to do it on June 12 and 19 ” because it was already scheduled.
Among the gifts for this day, clothes and footwear stand out with 70%, followed by ranch and liquors (10%), technology items, such as computers and cell phones (7.5%), while 7% will ask for an address or deliver cash.
According to Duber Ledesma, director of the business association of the Center of Medellín, the wholesale sector located in El Hueco had its August in the previous weeks, given that many buyers from the towns and stores in the city arrived to stock up for these dates. .
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For this weekend, the occasional client is expected, who goes for a gift for his father or to invite him to lunch at one of the restaurants in the area and why not, to watch the Tolima – Nacional final match in a bar.
According to their accounts, this commercial dynamic not only benefits the 17,000 formal business units in the Medellin Center, but also the 21,000 informal ones.
“The center has a very complete offer, not only commercial but multicultural gastronomic, all commercial actors benefit on dates like this, from the wholesaler to the street vendor and the street artist,” noted Ledesma.
Gastrobares
Precisely, thinking about all these factors, the trade unions asked the National Government to postpone Father’s Day, “so that it does not coincide with the democratic day or with the Dry Law,” Ledesma said.
And it is that according to Juan Pablo Valenzuela Ortiz, president of Asobares Antioquia chapter, the last festive bridge closed all the bars that do not have gastronomic offer, given the prohibition of the sale of intoxicating beverages. As the crow flies, Valenzuela ventured to say that 80% of the bars did not receive income, so the additional sales this festive bridge will serve to balance the cash.
The three factors that will influence this festive bridge will lead to an increase in sales, according to Asobares’ calculation, of up to 40%, compared to a normal weekend. It would be about $4,000 million more in sales only in this sector.
María José Bernal Gaviria, Executive Director of Fenalco Antioquia, invited families to celebrate this festive weekend by adopting biosafety and self-care measures in a preventive manner and with individual responsibility. And she noted that only with mass vaccination can trade be reactivated 100%
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30%
it expects to sell the local trade this weekend, according to Fenalco.
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75%
of Antioquia will celebrate Father’s Day this Sunday.
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