So is. The filters on Instagram They have been banned in the UK, but only in some cases. This historic decision joins the Code of Conduct that has recently entered into application in Spain and that also tries to regulate the advertising we see on Instagram through our favorite influencers or prescribers. Whether you are a content creator or if you stay in the user barrier, this unprecedented news is going to interest you.
UK puts filters in check on Instagram
Has been the Advertising Standars Authority (ASA), an organization that works as a means of advertising self-control in the United Kingdom, has issued a regulation by which prohibits influencers from using filters on Instagram, as long as there is a financial consideration behind this publication, that is, as long as it is a collaboration between influencer and brand.
This decision has been motivated by the investigation that arose as a result of the #FilterDrop movement, initiated by Sasha Pallari, by which the elimination of said filters for cosmetic products was requested. This request has been accepted by the ASA, who has determined that the use of these filters on Instagram manipulate the end result and, therefore, they are contrary to the desired good practices in advertising.
Keep in mind that this only applies to influencers and users who are going to receive financial compensation for said advertising action and that the prohibition of using the filters only applies to those publications that are the subject of the promotional action. If you are a private user, you can use all the filters you want, as before.
Do you think that this measure could end up reaching Spain? Do you consider it necessary or do you prefer to continue viewing the publications of the influencers with the filters, as before?
Via | The Sun
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