Seoul • When McDonald’s launched BTS Meal in the Philippines last Friday, fans of the South Korean mega-pop group rushed to order from various delivery platforms for a limited collaboration.
The surge in orders did not go unnoticed by Foodpanda’s supplier, Mr Benjamin Baeting, who went on Facebook to thank the BTS fans, better known as Army, for providing the work.
Last Friday he wrote, “BTS meals sell like crazy. We are the knights of Foodpanda who are very happy to serve you your BTS food. So for all BTS fans, go, go, go, keep ordering. “
Then a Twitter user launched a fundraiser to return Mr. Baetingg for his positive words, which contrasted with the anti-gay insults from other delivery drivers, some of whom were later suspended from the Grab Philippines.
The army mobilized quickly and with the hashtag #ARMYMealProject he raised 45,230.77 pesos (1,250 Singapore dollars) in less than a day.
A grateful Mr. Baetong wrote, “Thank you so much for my appreciation and the help I have received. This is of great help to my family and especially to my sick father. “
The universal appeal of Septum has also catapulted them to the top of YouTube ad lists.
Their announcement from South Korean automaker Hyundai was revealed as the No. 1 of the year on their latest global billboard via the streaming platform.
Hyundai Spot, published to mark Earth Day 2020, features BTS members in natural settings for the global hydrogen campaign.
Although the band members aren’t singing in the ad, their fans picked up on it and got over 105 million views.
YouTube released the Cannes-to-Cannes Ads Leaderboard at the Cannes Lions Marketing Festival this week, a ranking of the 10 most popular video ads in the world, measured between June 1st last year and May 30th this year.
Another celebrity-led commercial on the list is Amazon’s third-placed ad starring American actor Michael B. And Switzerland Tourism took seventh place, with Swiss tennis star Roger Federer, 39, convincing hesitant American actor Robert De Niro, 77, to to shoot a film in the Swiss Alps.
At number 8 is another South Korean commercial. The KTO website featured parts of the country in collaboration with the South Korean pop band Leenalchi and the Ambiguous Dance Company.
The other ads in the top ten come from the USA (Nike, Supercell), Egypt (Orange Egypt) and India (OPPO, Apple, Vodafone Idea).
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/cloudfront-eu-central-1.images.arcpublishing.com/madsack/B3X2IWAVLFEHZDT4KXEI6S3EFU.jpeg?resize=150%2C150&ssl=1 "Jochen Schropp finds blood donation restrictions discriminatory for homosexual men")
