As the ice and snow season begins,FILA KIDSAs a high-end sports fashion children’s brand under FILA, it continues to carry forward the brand’s ice and snow sports genes, focusing on creating IP for youth ski sports events and launching new ice and snow sports fashions, boosting the brand’s professional recognition and further expanding FILA’s ice and snow sports fashion. Industry leading position.
From December 13th to 17th, the 2023-2024 National Snowboarding Parallel Events (Parallel Slalom, Parallel Giant Slalom) Youth Competition concluded successfully in Zhangjiakou. The event is hosted by the Winter Sports Management Center of the State Sports General Administration and hosted by the Zhangjiakou Municipal Sports Bureau. As an event sponsor, FILA KIDS joins hands with professional ski youths to go to the Cuiyun Mountain in Zhangjiakou, the holy land of the Winter Olympics, to participate in an Italian-style luxury ski competition. journey of.
As the country’s first youth ski competition jointly organized by FILA KIDS and the Chinese Ski Association, the event aims to achieve “300 million people on the ice and snow”. It also looks at the Milan Winter Olympics to help cultivate young talents in domestic snowboarding parallel projects. And on December 13, the 2023-2024 National Alpine Skiing Youth Championship, also exclusively sponsored by FILA KIDS, concluded successfully in Songhua Lake.
The successful holding of the two major domestic official authoritative events undoubtedly provides another professional endorsement for FILA KIDS in the field of ice and snow sports, injecting strong potential to once again trigger the “Gu Ailing Effect”.
After three years of development, FILA KIDS has created a super IP for youth ice and snow sports events
This national snowboarding parallel event youth competition has two competition events: parallel slalom and parallel giant slalom. It is divided into four groups: young men’s group, young women’s group, young men’s group, and young women’s group. After fierce competition, The results of the competition are as follows:
In the parallel giant slalom event, Li Miaohan, Ding Xiaosu, and Li Yumeng ranked among the top three in the junior women’s group. Zhang Xinze, Li Jiaqi, and Xie De ranked among the top three in the junior men’s group. Li Jiahui, Dong Yuyue, and Lu Ruyue took the top three in the youth women’s group. Yao Ming, Sun Sizhe and Huo Shuai won the top three in the young men’s group.
In the parallel slalom event, Li Miaohan, Shao Feifan, and Li Yumeng ranked among the top three in the junior women’s group; Xie Deyong, Bei Shangjiuzhi, and Zhang Xinze won the top three in the junior men’s group; Dong Yuyue, Li Jiahui, and Liu Wenjie occupied the top three in the youth women’s group Names: Peng Yuexi, Yang Kaichao and Sun Sizhe won the top three in the young men’s competition.
A review of FILA KIDS’ opening day activities over the years shows the brand’s focus and investment in the segmented ice and snow sports tracks. Since the launch of the first National Alpine Skiing Open (Double Skiing) in 2021, the IP influence of the event has continued to expand. With the full sponsorship of FILA KIDS, the event has entered the Olympic-level international venues Chongli Ski Resort, Zhangjiakou Ski Resort and Songhua Lake The ski resort has become the top platform in China to select young professional skiers to qualify for the Winter Olympics, and the brand reputation of FILA KIDS has reached a new high.
Paying tribute to the glory of ice and snow, FILA KIDS quarterly new product series expands the boundaries of scenes
In addition to continuing to increase the professionalism of the event, FILA KIDS has not stopped developing professional ski sports equipment. While continuing its elegant design and high-end fabrics, FILA KIDS focuses on improving the functionality of its products and is committed to providing comfort and safety for children. ice and snow sports experience.
On December 16, as the competition entered a fierce stage, FILA KIDS teamed up with Tmall Brand Member Day to launch a special Double 12 Member Day ski-themed live broadcast. The live broadcast room invited FILA KIDS brand president Yang Yong and FILA Greater China Vice President of Marketing Shi Rui, celebrity families Jiang Chao and Medina, event commentators Gao Zhiqian, and MC Lu Yihe formed a heavyweight guest group. In addition to directly attending the event and sharing knowledge about skiing, the live broadcast room also introduced in detail “Lingkong Ice and Snow Technology” and revealed the secrets of FILA KIDS of ice and snow inspiration.
As a professional sports brand born in Italy, FILA is adjacent to human ski resorts such as the Alps. Since its inception, skiing DNA has been deeply engraved into the brand. FILA KIDS continues to delve deeply into the field of ice and snow sports, creating a high-end brand tone, and launched the FILA KIDS SKI ski series products in 2023Q4. With the theme of “Glory of Ice and Snow”, it incorporates geometric national patterns that are representative of Northern Europe, paying tribute to Norway, a country with a long history of ice and snow. The Nordic extreme of history and culture.
This season’s new product series, FILA KIDS children’s ski clothing adopts the same volleying ice and snow technology used by the national team. It not only looks great on the snow and is full of design, but also has high technological content. Lingkong Ice and Snow Technology has three major highlights: snow protection, wear resistance and wind resistance, and modular design, creating a comfortable, safe, elegant and fashionable ice and snow sports experience for children.
Ski protection – FILA KIDS ski clothing fabric uses waterproof and breathable membrane Dermizax, which has good waterproof and moisture permeability. The hydrostatic pressure reaches 4000 mm water column pressure and the moisture permeability reaches 5000g/square meter/24 hours. It can easily handle children Ski weather and conditions.
Wear-resistant and windproof – the fabric structure is composed of three layers of reinforcement, which combines a windproof and water-repellent outer fabric, a waterproof and breathable middle layer of film, and a soft and breathable inner layer of fabric, which can prevent moisture from entering while allowing sweat heat to evaporate. It has waterproof and moisture-permeable function.
Modular design – FILA KIDS adopts a modular structure design to integrate functionality and fashion. It has built-in card pockets in the cuffs, windproof and snowproof cuff collars, three-proof detailed zipper design, and unique three-dimensional patterns on the sleeve arms. The modular design brings a high-quality wearing experience.
Continuing to promote ice and snow sports, FILA KIDS creates a new fashion brand for ski sports!
From December 15th to 17th, in order to encourage more people to set foot on the ice and snow, FILA KIDS extended membership invitations and invited FILA KIDS member families to participate in skiing experience, snow games and mountaintop dinner activities, including snow karts, snow Curling competition is two major parent-child interactive sessions. Through the immersive ice and snow experience, FILA KIDS has further increased membership stickiness. At the same time, it has also issued the brand proposition that “going to ice and snow is not just a sport, but also a fashionable and leisure lifestyle”.
Event IP, membership activities, and product creation, FILA KIDS is promoting the development of ice and snow sports in greater depth through the empowerment of the “troika”. In the subdivided track of professional ski sports, FILA KIDS, which has excellent ski genes, will continue to create high-end elite ski equipment with Italian aesthetics and professional sports, inherit a century-old elegant sports gene, and protect more ski dreams.
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2023-12-19 02:07:00
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