FIFA president Gianni Infantino has threatened European soccer powers that their citizens will not be able to see matches at this year’s Women’s World Cup unless they improve their bids for broadcasting rights.
The tournament in Australia and New Zealand starts on July 20, and Britain, Spain, Italy, Germany and France still do not have the TV rights for the stable.
Infantino described the current offers from these countries as a slap in the face to footballers and women around the world.
“To be clear, it is our moral and legal obligation not to undersell the Women’s World Cup,” Infantino said at the World Trade Organization meeting in Geneva.
“So if the offers are not in the right amount, we will be forced not to broadcast the championship in the countries of the big five of Europe,” he declared.
According to him, broadcasting companies from these countries have offered amounts from one to ten million dollars (214 million crowns) for the rights. At the same time, they pay 100 to 200 million dollars for the broadcast rights to the men’s WC.
According to Infantino, the big time difference, due to which the matches will be played in the morning SELČ, is not an argument for low offers.
“Maybe it won’t be prime time in Europe, but it’s still 9:00 or 10:00, which is a pretty reasonable time,” said the FIFA boss.
The previous Women’s World Cup in France in 2019, where the Americans won the title for the fourth time, was watched by 1.12 billion viewers on various platforms, according to FIFA.
2023-05-02 08:58:30
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