Field Marketing
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm’s employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries. As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values rooted in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career – a place for people to learn, to achieve and grow. A philosophy that balances personal lifestyles, perspectives and needs is an important part of our culture.
Marketing ensures that Morgan Stanley gains the greatest value from its brand, the heart of the firm’s franchise. It manages every aspect of our brand worldwide, from corporate advertising campaigns, events and sponsorships to umbrella marketing messages, research, product naming, graphic standards, and publication systems. Marketing also provides strategic guidance and creative support for business units and internal groups seeking to harness the power of our brand.
Position Summary:
The Wealth Management Field Marketing team is broadly responsible for marketing, branding and strategic communications to support the Field, our 16,000 Financial Advisors and 7,000 support staff members across 600 U.S. branch offices in their marketing and business development strategies, as well as our clients. The Assistant Vice President or Vice President for Field Marketing will provide project and marketing support for Morgan Stanley’s Cybersecurity, Field Services and Diversity and Inclusion programs. Additionally, the candidate will be responsible for developing and executing on web, print, social and video communications to drive awareness and engagement to help advisors win and retain client relationships.
Responsibilities:
-Partner with various business units to craft messaging and develop strategic marketing content
-Create marketing assets including written communications, social media campaigns, blog content, videos, scripts, and other digital content
-Implement communications plans and promotional calendars ensuring that key messages are distributed consistently
-Source and analyze metrics to quantify and evaluate project performance, propose changes to marketing strategy as needed
-Manage asset development with creative team or external vendors to ensure deliverables and deadlines are met
-Responsible for updating and maintaining marketing collateral to ensure materials are in compliance and up to date
– Develop, track and analyze marketing metrics to measure campaign impact
-Assist with strategy presentations for senior leadership meetings
Qualifications:
Knowledge and Skills Required:
-B.A. or B.S. with a concentration in Marketing or Communications a plus
-5-7 years of marketing, communications, and writing experience, preferably within financial services
-Excellent verbal and written communication skills
-Strong interpersonal skills with a demonstrated ability to gain buy in across multiple disciplines and drive execution
-Foster collaborative relationships across functional teams
-Strong project management skills; ability to handle multiple projects at the same time
-Ability to prioritize and resolve complex problems and escalate as necessary
-Comfortable working in a fast-paced environment
-Excellent Microsoft Office skills including the building of Power Point presentation decks-Analytical mind and strong quantitative skills
-Experience with HTML or willingness to learn
-Familiarity with email marketing, direct mail and/or direct response marketing campaigns
-Prior video production experience a plus
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