In June of this year, Ferrari simultaneously announced two limited edition models: the SF90 XX Stradale and the SF9 0XX Spider. Motor journalist Soichi Shimizu says, “The value of a Ferrari lies not in its performance or specs, but in its high asset quality.I don’t think there are many people who drive this car on public roads.”
Photo provided by Ferrari Japan
The latest limited edition model “SF90 XX Stradale”. The price is 120 million yen.
The price of the F40, which was called a running real estate
In late June, a limited edition model worth over 100 million yen was announced at Ferrari’s headquarters in Maranello, Italy. The car names are SF90 XX Stradale and SF90 XX Spider.
Speaking of Ferrari’s limited edition models, the F40, the 40th anniversary model released in 1987, is very famous. The F40 was the world’s fastest road car at the time. The official selling price in Japan was 45 million yen, but due to the bubble economy, the transaction price soared, reaching 260 million yen in 1990, and was referred to as “driving real estate.”
At the time, Ferrari headquarters did not have the solid management strategy that it has today, so in response to a flood of orders, production of the F40, originally planned to be around 400 units, was eventually increased to 1311 units. Partly because of this, the trading price of F40 plummeted when the bubble burst. A few years later, the price settled at around 40 million yen, slightly below the list price, and it was a turbulent story.
When founder Enzo Ferrari passed away in 1988 and the talented Luca Montezemolo took over as president in 1991, Ferrari’s management system was rapidly modernized.
“Make one fewer unit than market demand”
The limited edition F50 (regular selling price in Japan: 50 million yen) was announced in 1995 as a successor to the F40, and the original production number of 349 units was firmly maintained. This number of 349 cars is said to follow Enzo Ferrari’s famous quote, “Make one fewer car than market demand.”
The F40 and F50 are generally well known, but not many people remember the names of Ferrari’s limited edition models that followed. In the past, during the supercar boom, little kids who couldn’t afford to buy supercars were enthusiastic about supercars, but since the beginning of the 21st century, only a small number of car enthusiasts have become enthusiastic about Ferrari’s limited edition models. This is because it has become only the wealthy.
There are two reasons why this happened.
First, the speed of cars has reached unrealistic and pointless territory, and it is no longer something to aspire to. Second, polarization has progressed and the division between the masses and the wealthy has deepened.
2023-09-10 01:00:00
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