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Ferragamo’s new blueprint in New York

Highlight in the store: the multi-sensory mirror cabin.

Salvatore Ferragamo turns blue in Soho. The Italian label has opened a store on lively Greene Street that is completely bathed in lilac blue. One could also say very peri in reference to the Pantone color of the year 2022. However, it is not primarily the color scheme that is innovative; rather, it is the numerous experience elements that connect the old and new shopping worlds.

The so-called concept store houses elements that were created together with the multidisciplinary New York design studio De-Yan and such

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