Translated by
Paul Kaplan
Published on
Jul 16, 2021
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The Italian luxury brand on Wednesday unveiled its new New York flagship store in Manhattan, at the corner of 57th Street and Madison Avenue, in the Flatiron Building (also called Fuller Building, ndlr).
The two-story flagship, which replaces the one across the street, features a contemporary aesthetic designed by the brand’s in-house design team, alongside Creative Director Kim Jones and Silvia Venturini Fendi.
On an area of 650 square meters, the Roman brand presents its ready-to-wear for women and men, its accessories and leather goods, and offers customers the opportunity to acquire the first pieces of the fall-winter 2021 collection / 22, Kim Jones’ first women’s collection for Fendi. The simultaneous launch of the collection and the flagship should mark a new era for the house.
For those who cannot make it, the luxury house will offer, from the end of the month, a 360-degree virtual tour of fendi.com, which will allow customers to shop in the store from around the world. whole.
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