Bremen is not a sunny vacation paradise. Logical. And neither is it a hotspot for influencers. Satirist Jan Böhmermann would now like to lure influencers to his hometown Bremen – and that has a serious background.
- Many influencers are leaving Germany and going to Dubai.
- Working there is pretty profitable – but not particularly free of opinion.
- Jan Böhmermann now wants to attract influencers to Bremen with the #FeelBremen campaign.
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Sure, theoretically there are currently enough reasons to justify a bit of wanderlust: Deepest winter, hard corona lockdown and no real goal in mind where life becomes a bit more normal again. For some influencers, however, everything seems to be the same: Sami Slimani or Fiona Erdmann, for example, post pictures of sunny hours in Dubai and thus advertise the Arab metropolis. Many German influencers are currently even emigrating to Dubai and leaving Germany behind. Why? In Dubai, influencers can work profitably without paying income or corporate taxes.
| city | Bremen |
| mayor | Andreas Bovenschulte |
| prefix | 0421 |
| area | 326,7 km² |
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Influencers apparently get money from the government for advertising in Dubai
“Let them do it, that’s their thing,” you might think. But Satirist Jan Böhmermann draws attention to the fact that the Dubai trend is a huge problem. There is no freedom of expression there. Dubai is also known negatively for human rights violations. Anyone who works as an influencer in the Arab metropolis is obliged to the government to always ensure “a positive image” for Dubai, not to express themselves negatively about the heads of state and to publish neither religious nor political content. Those who adhere to it, are apparently financially supported by the government in Dubai – and not too scarce if you believe, for example, Yvonne Bar: “If you wanted to, you could live here for free,” said the Vox- “Prominent!” Magazine
Jan Böhmermann wants to attract influencers to Bremen.
© picture alliance/Christophe Gateau/dp
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#FeelBremen: “Dance, swear, advertise witchcraft and be queer as fuck”
But all the emigration effort is actually not necessary, after all, there is a Dubai of the north that is very close! Where? Yes, in Bremen of course! At least that’s what Jan Böhmermann, born in Bremen, thinks. With his #FeelBremen campaign, Böhmi now wants to prevent other influencers from packing their things and prefer to lure them to the Hanseatic city instead. “In Bremen you pay a little more taxes. But you can: dance, curse, advertise witchcraft and be queer as fuck, ”says the promotional video for #FeelBremen.
Bremen’s mayor Andreas Bovenschulte (SPD) is also on board the counter-campaign: Böhmi & Bovi have come up with an influencer license. It is limited to 50 pieces, you can apply until the end of February. “Friendly people, spectacular architecture, breathtaking photo and video hotspots for your Insta stories – PLUS guaranteed freedom of expression and freedom of the press, unlimited opportunities for personal development, the ruling house is changed every four years. And dancing, cursing and birding with whoever you want is also allowed! “, It says on the FeelBremen website.
Bremen: Rostbratwurst for the influencer license
According to Böhmi, 4,500 people have already applied. With the awesome offer with which Bremen lures, no wonder. Incidentally, for the license there is a Rostbratwurst (from Martin Kiefer or Stockhinger ????) and a day ticket for the tram in Bremen. If that’s nothing, we don’t know either!
Jan Böhmermann’s campaign is posted on Twitter under the hashtags #FeelBremen and #DubaiDesNordens properly celebrated. Many users write what makes Bremen so liveable and lovable, the city has much more to offer than just the town musicians. Bremen is not quite as sunny and pompous as Dubai, but here you can at least be human. With this in mind: Moin, influencers, we look forward to seeing you! But please don’t take selfies on the BSAG tracks.
Rubriklistenbild: © picture alliance/Christophe Gateau/dp
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