Beyond attendance, commercial impact is one of the success factors to measure for a large-scale event like IMEX America. This took place in Las Vegas from November 9 to 11. 8,600 industry professionals from 80 different countries answered the call. They took the opportunity to network and relaunch their businesses.
The event research company Explori gives its figures demonstrating the commercial impact of IMEX America. Remember that this event was also the opportunity for event professionals to discuss the Covid report Of the industry. Approach that helps a good number of planners to start their recovery in the long term.
The commercial impact of IMEX America is defined as “the Olympic Games of events
This name is due to favorable ratio of buyers (3,420) to exhibitors (2,200). These numbers established a positive business impact during IMEX America, just like optimistic atmosphere who settled there. Explori’s post-event analysis shows the increase in KPIs compared to 2019. Satisfaction scores place this global fair as an industry benchmark.
This favorable result from IMEX America now ranks it in the top 1% of salons surveyed by Explori. The survey shows that more than ¾ of respondents have does or plan to do business with suppliers following their participation in the show. 91% of buyers and 98% of exhibitors believe that the event is important to their business. Some even call this edition the “Best IMEX ever!”
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These more than satisfactory data on the business impact of IMEX America will serve as a positive impetus and assurance of confidence ahead of the Frankfurt edition in 2022. The 20th anniversary of the show takes place from April 26 to 28. Global exhibitors from Spain to Seoul, Germany to Latvia and Egypt have already confirmed their participation.
For Carina Bauer, CEO of the IMEX Group: “The comments show that the thousands of dates at IMEX America have generated strong business (…). This is a clear signal that the industry is starting to rebuild with confidence. ”
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