From the union of the adhesive world of Ritrama, Arconvert, IP Venus and Acucote, the division of the Fedrigoni world is born, devoted to the design and manufacturing of self-adhesive supplies, which takes one other step to consolidate itself within the Mexican market with the official launch of the Fedrigoni firm. Self-Adhesives from Mexico.
Fedrigoni Groupdevoted to the manufacturing of particular papers and self-adhesive options, is renewed after the combination strategy of Industrial Papelera Venus, a Mexican firm acquired in 2020, and strikes ahead with a technique primarily based on 4 development pillars:
- Improve operational effectivity and enhance high quality processes
- Develop a brand new product portfolio, with an emphasis on specialised options
- Strengthen the gross sales workforce and align the complete international provide chain
- Launch ESG initiatives, centered on environmental, social and company governance targets
Beneath these premises, Fedrigoni Self-Adhesives will proceed its development in Mexico, changing into the popular accomplice of manufacturers, printers, converters and graphic designers, offering the very best providing of services and products in premium self-adhesive options for corporations in varied sectors, together with meals and drinks, pharmaceutical, automotive, retail, actual property, in addition to customized tasks.
This new stage, firm executives maintained, represents the top of the transition course of that started three years in the past with the acquisition of Venus, a Mexican firm primarily based in Mexico Metropolis within the self-adhesive supplies sector.
“We imagine that the self-adhesive business will proceed to consolidate. “We’ve gone by a really arduous transformation course of to change into a beautiful provide for the Mexican market from Fedrigoni,” he mentioned. Augusto Arslanian, basic director for Latin America.
Throughout the presentation of the corporate’s new picture and title, it was introduced that, after finishing the transformation course of in Europe, the corporate will proceed to develop and develop in Mexico, with the aim of doubling its gross sales.
With its amenities within the State of Mexico, it’ll meet the wants of its purchasers in a well timed and environment friendly method.
“Now we’re growing a unique tradition, we went from a household enterprise to an area firm with all the worldwide assist,” he mentioned through the occasion. Matteo Stori, Head of Transformation at Fedrigoni Self-Adhesives.
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Options for the meals and beverage market
Priscila Azevedo, Advertising and marketing Supervisor for Latinoamérica, He defined that Fedrigoni participates in additional than 20 sectors that vary from retailer communication, car safety to segments that want extra technological growth, resembling meals and prescription drugs.
Concerning the meals sector, he highlighted that adhesive labels might be fabricated from supplies resembling polypropylene movie, polyethylene, polyester and even coated paper. He additionally has linerless, specialty functions, in addition to sustainable supplies.
It additionally requires extra superior options, primarily based on particular applied sciences to resist completely different temperatures, water and grease. On the identical time, they search to be purposeful within the case of packaging designed to maintain meals recent.
Certifications are one other space of alternative to adjust to the completely different native security rules within the meals business.
The corporate’s Advertising and marketing Supervisor in Mexico mentioned that by good communication with prospects you possibly can innovate and add worth to merchandise. For instance, we will contribute to “telling the story of a model by a sensible label, which describes the place the product comes from, how and when it was made.”
“There are labels for every kind of utility, so communication with prospects and the remainder of the worth chain is essential as a result of this fashion we’ll perceive their wants and we will develop the right and modern product,” he mentioned.
The options centered totally on the meals and beverage division are:
- Edible oils, dressings, canned meals, alcoholic and non-alcoholic drinks.
- Merchandise from the meat business, sausages, dairy merchandise and dairy formulation;
- Packaging of cereals, confectionery, sweets, jams, baked items, fruit and veggies.
- Pastas, sauces, snacks, meals dietary supplements, amongst others.
He clarified that the corporate is simply devoted to the manufacturing of white labels, since its purchasers are those answerable for printing and designing them.
Segura additionally mentioned that when it comes to sustainability they’re all the time innovating attributable to rising market demand. He thought of that providing options primarily based on environmental care doesn’t essentially must be costlier.
“We have to do one thing for the setting, that’s the reason we’ll all the time provide our purchasers sustainable options,” he assured.
Within the case of labels for polystyrene bottles, they open the chance to develop nature-friendly options; Recyclable packaging additionally requires particular labeling, he famous for example.
“Devoting ourselves to self-adhesive supplies means for us to be current in lots of sectors, serving virtually all markets, from wine to prescription drugs, from visible communication to personalised tasks,” the corporate highlighted.
Throughout the official launch of Fedrigoni Self-Adhesives of Mexico, it was emphasised that the problem and biggest goal of the corporate is to develop self-adhesive supplies for nearly all markets, from wine to prescription drugs, with out leaving apart visible communication and customization. Photograph: Courtesy Fedrigoni
Mexico, a market that brings them nearer to the USA
The pinnacle of the advertising space for Latin America of the self-adhesive label producer identified that they need to proceed their enlargement in Mexico as a result of it’s a very massive market with many potentialities.
He talked about that one of many nation’s benefits is its geographical location with the USA.
“A part of our growth is to show to the USA, we export quite a bit to that nation. So they’re two markets that we have a look at as one, we manufacture in Mexico and we see the must export to the USA,” he commented.
Moreover, one other benefit is that each one the developments carried out in Europe might be replicated in Mexico as a result of it’s a related marketplace for the business through which the corporate operates and on this manner they contribute to its development and innovation according to international developments.
He indicated that they’re the principle label producers worldwide within the wine class, since they’re producers of their very own uncooked supplies.
They’ve FSC™ licensed paper and various merchandise to paper derived from cellulose, cotton, bamboo, hemp, sugar cane and cocoa fibers. With the sort of supplies they make modern supplies out there to the market.
One other measure they took was to cut back the proportion of virgin self-adhesive supplies as uncooked supplies, thus lowering vitality consumption on the time of manufacturing, with out shedding their technical traits and efficiency. Recycled supplies are included into self-adhesive papers.
With these new methods and following market developments, Fedrigoni seeks to advance innovation and provide tailor-made or personalised options for individuals within the labeling business in Mexico.
This content material was made in collaboration with Grupo Fedrigoni.
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