“Federation of Autonomous Trade of Andalusia Launches ‘Young Influence for Local Commerce’ Project with Imdeec’s Collaboration”

The new proposal has as its main objective to put the city’s commerce in contact with microinfluencers Cordoba, so that a fruitful influence marketing campaign is managed that improves the competitiveness of your business through digitization.

As reported by Facoan, there will be microinfluencers locals, content creators of social networks who have less than 10,000 followers, usually specialized in a specific topic such as beauty, cooking or reading, and who have a significant level of influence and credibility.

Closeness

These digital agents present advantages such as that their contents are closer than those of the big influencersthey can relate and interact with their followers more easily, since their number of audience is smaller, they present a more visible influence than the big ones, and they create true engagement, loyalty and motivation, so that their followers identify with them.

The project, which began to be developed in May, has three blocks of activities, which begins with a phase of promotion of local commerce, in which there will be fifty local commerce to promote it on social networks through the Recording a presentation video. It will continue with the adaptation of Influence Marketing, the analysis of the businesses participating in the project and their characteristics to put them in contact with nano and micro-influencers.

In addition, a social media campaign by Facoan and the media, which will last for the three months that the project lasts, will serve to promote this original proposal.

Facoan and Imdeec They hope that the potential of the initiative and its usefulness can bring benefits to local Cordovan commerce. For the organization of freelancers in commerce, businesses must be present in the various existing communication channels to be competitive. And “with this multi-channel experience, in which the customer is at the center of the digital strategy of the company, we will be able to give value to the youngest customer, since it will be reflected in the different profiles of the nano and micro-influencers that will be used to promote the chosen businesses”. These professionals will invite the young public to bet on the local commerce of Córdoba, thus supporting the sector and promoting its adaptation to the new economic paradigm.