BARCELONA, 10 Ago. (EUROPA PRESS) –
FC Barcelona and KONAMI have renewed their relationship with the signing of a new multi-year sponsorship agreement with which the Blaugrana club and the Japanese multinational video game and entertainment company intend to “elevate the union between the world of football and that of digital entertainment”.
KONAMI will have access to the players of the first team, among other actions to collect material for the production of its successful video games, and will also be able to establish synergies with the Barça Legends, who will be able to act as first-level ambassadors of this agreement.
The sponsorship provides for the visibility of this brand on the pitch on match days, in the Museum and in the Club’s communication channels. It will also have a presence on FC Barcelona’s social networks, where, among other content, the eFootball video game series will be released.
With this renewal, FC Barcelona reaffirms its long-term commitment to KONAMI, which began in 2016, and takes a step forward in consolidating a sponsorship with a leading brand in the gaming community and in the world of digital entertainment.
“We are very pleased to renew the agreement with KONAMI, a company that has demonstrated its commitment to FC Barcelona over the years. KONAMI is a benchmark in the video game sector that helps us establish new synergies with young audiences and that allows us to continue exploring possibilities within the field of digital entertainment, key to the expansion of our brand in the coming years”, pointed out the vice president of the Marketing Area of FC Barcelona, Juli Guiu.
2023-08-10 11:23:36
#Barcelona #KONAMI #renew #agreement #elevate #union #football #entertainment
