The Spanish giants will line up against Los Blancos with a special print on their shirts. Co-manager: A world star.
FC Barcelona players will perform Sunday at Clásico against Real Madrid as part of the sponsorship deal with the Spotify music streaming service in jerseys with the Canadian rapper Drake’s owl crest (“Take Care” or “Certified Lover Boy “).
This is part of the deal, which is about combining football and music, the club said on its website. It has not been said that it is also a lot of money.
Drake’s emblem was chosen because his songs on Spotify broke the record of over 50 billion streams. FC Barcelona, heavily indebted with 1.35 billion euros, is urgently dependent on the payments of the sponsors of the Swedish company.
Contract until 2026
The Catalan club won Spotify as a sponsor in March. The Barcelona stadium has also been renamed “Spotify Camp Nou”. Barça’s men’s and women’s teams will also initially play with the Swedish club logo on their jerseys until the summer of 2026.
The club said special promotions like those with Drake, the club said. The financial terms of the sponsorship agreement have not been announced. The newspaper “Mundo Deportivo” and other media reported in March that the club is expected to raise € 65 to € 70 million for each of the next four seasons.
