A way to cultivate Barcelona and a way of business. They are the two main vectors that govern Barça & NegativeMediumSpace; TV +, the digital platform launched by FC Barcelona. In other words, a channel to broadcast own and exclusive audiovisual programs while seeking to increase the ordinary income for the future sustainability of the club. With fans who consume Barcelona products and pay for them.
Are 350 million followers On all social networks and through them, on the entity’s website and app, Barca will provide all kinds of experiences for any device (televisions, mobile phones, computers and tablets) and in three languages initially: Catalan, Spanish and English. Since its launch, users have found a thousand hours of content and three thousand videos.
Five complete seasons
Barça TV + will offer documentaries and exclusive series, entertainment programs, reports on current and retired players. But also the live broadcast and on demand of matches of the first team, the subsidiary, the women’s team, which will have its own space, and the professional sections. The channel will show the last five complete football seasons and the 65 games “that have marked the history of Barcelona,” according to the official note; that is, the finals and the iconic matches. The platform will also channel the live broadcast of current television version -Barça TV, without the + – sign, incorporating the voice over in English.
The ambitious Barça bet has needed two fundamental pillars: Barça Studios, founded in September 2019 and which is responsible for the creation, production and marketing of all the club’s audiovisual material, and the project Fan Relationship Management, that will monitor the data of the users and the subscribers to manage the most attractive products for the audience.
Subscription to the platform will be free, under registration, and also with the payment of 3.99 euros per month, which will provide unlimited access to all content. Another program, with the payment of 29.99 euros a year, It will provide another type of access to digital services and products. The Culers Premium Membership option will be free for Barça members. Supporters will have a 50% discount.
“Barça TV + is the key piece, the jcrown oya in the club’s new digital strategy, “he says Dídac Lee, the person in charge of the Barça club’s digital area, influencing only the will to “deepen the feeling of belonging of our followers”. Oriol Tomàs, the vice president of the commercial area, stresses that the new ecosystem of digital products “opens a business way which we hope will be one of the main sources of ordinary income. “
Another pay cut
Now with the brutal crisis unleashed in the club after the coronavirus pandemic, becomes of paramount importance. And immediate. Lack of liquidity has forced Josep Maria Bartomeu to request a second pay cut to the Barça first team.
The first, which asked for one 70% waiver of emoluments during the period of competitive inactivity, has been insufficient. The 14 million saved – there were contributions from all the professional teams – have not served to offset all the calculated income from tickets, sales and visits to the museum.
Bartomeu requested the Barça stars another reduction Of salary. At the same time, he suggested that there could be a revision of the contracts for the next campaign due to the possibility that it would take a long time for the club to obtain the amount of the income it had planned.
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