The FC Barcelona announced this Tuesday that it has closed a sponsorship agreement with Spotify for the front of the shirt of the men’s and women’s first team, the training clothes and the ‘title rights’ of the Camp Nou which amounts, as EFE has learned from sources close to the negotiation, to 70 million euros per year for four years, counting the variables for sports performance.
The approval of the agreement with the Swedish multinational dedicated to the world of music took place during the ordinary meeting of the board of directors of Joan Laporta which was held at the Camp Nou offices.
As announced by the club, Spotify will appear on the front of the men’s and women’s first team shirts, starting in the 2022-23 season. In addition, the Swedish company becomes the ‘title partner’ of the stadium, which will change its name and will be called Spotify Camp Nou.
As reported by the Barça entity, FC Barcelona and Spotify will work from now on “to use the stadium’s audiovisual media and spaces to present and amplify the work of the different artists and connect them with Barça’s global audiences through television” .
Thus, as of July 1, 2022, Spotify will succeed Rakuten as the main sponsor of the Barça club. In any case, the alliance between the two entities will still have to overcome one last hurdle to be effective. And it is that the board of Laporta will have to present the agreement before a Extraordinary Assembly of Compromising Members to be held on April 3, to give the go-ahead to the operation.
The president of FC Barcelona, Joan Laporta, described an alliance as “pioneering” “that will allow the club to continue to get closer to its fans and make them feel, even more, part of the Barça family through unique experiences that will combine entertainment and football making it possible for them to reach a larger number of people around the world at the same time.”
For Alex Norströmcommercial director of FreemiumSpotify, highlighted that, starting in July, this collaboration “will offer a global stage to artists, creators, gamers and fans in the new Spotify Camp Nou”.
«We are delighted to create new opportunities to connect with FC Barcelona fans around the world”Norstrom concluded. EFE (I)
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