Yesterday, in the middle of the Champions League Round of 16 evening, from which it was absent, FC Barcelona formalized the signing of its partnership with Spotify.
As part of this agreement, Spotify will become the club’s main partner from the 2022/2023 season.
For the first time, FC Barcelona cedes the Naming rights of his stadium which will be renamed “Spotify Camp Nou”.
At the same time, the audio streaming platform will be the new main jersey sponsor replacing Rakuten who had been under contract since the 2017-2018 season. From July 1, 2022, Spotify’s name will appear on men’s and women’s team match and practice shirts.
In detail, the match shirt sponsorship contract for the men’s and women’s teams has been signed for 4 seasons, i.e. until 2026. The training shirt contract is signed for 3 seasons. Regarding the Naming of the stadium, the duration of the contract has not been communicated.
“The agreement, signed on March 15 and approved by the FC Barcelona Board of Directors, is subject to ratification by an Extraordinary Assembly of Delegate Members to be held on April 3, through a procedure of electronic voting. The club will soon take care of all the logistical details, coinciding with the public announcement of this Assembly. explains a press release.
“Connecting with new audiences around the world”
The Spanish media Sports world illustrated below what FC Barcelona’s future 2022-2023 home jersey could look like with the Spotify logo on the front. According to Sports world, the amount of the contract which has not been officially communicated would be between 65 and 70 million euros per season. As a reminder, the Barça stadium will soon be renovated and modernized and Barça players should evolve elsewhere for 1 season. The works, an integral part of the Espai Barça project, will transform the club’s facilities into a real place of entertainment. The amount of the Naming contract should therefore logically be revised upwards.
With the future Camp Nou, the new indoor hall and the campus, FC Barcelona intends to generate some 200 million additional revenue every year. How? ‘Or’ What ? Thanks to new hospitality offers (VIP), sponsorship opportunities, the organization of events such as concerts, campus activities, or even thanks to future Naming contracts for Camp Nou and the new hall that will replace the Palau Blaugrana (basketball). In these projections, FC Barcelona is thus counting on 48 million euros each year for income from Naming.
illustration sports world
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“Through unique experiences, this partnership will allow us to continue to bring the club closer to its fans and make them feel part of the Barça family. By combining two activities like entertainment and football, it will also allow us to connect with new audiences around the world.” explains Joan Laporta, President of FC Barcelona, in a press release. “This union allows us to continue to move forward in this new era that we have begun and which demonstrates, once again, the innovative character and the constant search for excellence that distinguishes Barça and has made it a unique club in the world. . »
At the end of 2021, the Swedish company claimed 180 million paying subscribers to its service and a turnover of 9.6 billion euros. A partnership that will obviously be activated by the platform by creating new opportunities for artists. FC Barcelona and Spotify will notably use the advertising spaces in the stadium to highlight certain artists.
“Collaborating with Spotify is also part of the club’s aim to proactively seek partners who share its values and philosophy, while allowing it to maintain its status as a global benchmark, on and off the playing field. , in an increasingly competitive environment” adds the press release.
“We are delighted to partner with FC Barcelona to bring the worlds of music and football together. From July, our collaboration will provide a global stage for artists, players and fans at Camp Nou rebranded as Spotify Camp Nou” adds Alex Norström, Head of Freemium Business at Spotify. “We have always used our marketing activations to promote artists and this partnership will allow us to give a new dimension to this approach. We are excited to create new opportunities to interact with FC Barcelona fans around the world.”
and also
Naming – FC Barcelona expects 48 million euros per year for the future Camp Nou and the new indoor venue
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FC Barcelona: Ansu Fati now has a buyout clause of 1 billion euros
When Spotify and Séan Garnier make PSG players dance and frestyle
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