The company “Fazer Latvija”, which works with two bread brands – “Fazer” and “Druva” – has invested 3.8 million euros in the development of a new production line for toast products.
This step will increase production capacity by 30%, thus providing buyers with value-added products that are already in demand and new.
“There is a demand in the market for products that not only taste good, but are of high quality and added value. According to the global information and measurement company Nielsen, the toast segment has become one of the most popular in Latvia in recent years and its consumption has increased by 12% over the last 2 years *. Therefore, following the change in customers’ habits and changes in the bakery product category, Fazer Latvija has equipped the Ogre plant with a modern toast production line to be able to offer consumers the best of what bread can give us, ”says Anne, CEO of Fazer Bakery Baltic. Mere.
The Fazer Latvija bakery in Ogre produces about 21 tons of different toast units a day and our baked toast is offered to customers in Latvia, Lithuania, Estonia and Finland.
The new toast production line will not only increase the existing production capacity by 30%, but will also provide an opportunity to expand the existing range, following the growing demand for toast among buyers, as well as reduce CO₂ emissions per production volume, ”says Fazer Latvija. head Kalvis Fyodorov.
“We are actively following consumer trends, where the popularity of modern wheat bread formats, such as polar bread, tortillas and toast, continues to grow. Increasingly, buyers who used to love white bread are now buying toast. “21 different types of toast are baked in the Fazer Latvija bakery every day,” adds A. Mere.
Last year, the company “Fazer Group” had a stable turnover, reaching 1.1 billion euros, which is 3.5% more than in 2020, while the company’s profit increased by 2.2% to 127.8 million euros.
Last year, the turnover of the company SIA “Fazer Latvija”, which is a part of the “Fazer Group”, was 27 million euros, which has increased by 1.7% compared to 2020.
“Fazer Group” in Latvia is represented by the company “Fazer Latvija”, which works with two brands – “Fazer” and “Druva”. “Fazer Latvija” is also known in the Latvian market with such confectionery brands as “Karl Fazer” and “Geisha”.
Fazer Latvija was registered in 2000 and its share capital is 17.183 million euros. The sole owner of Fazer Latvija is the Finnish company Fazer Bakeries, which is one of the Fazer group companies.
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