For the 20th anniversary of the Fast & Furious series, Facebook is launching a very special interactive experience in Messenger. Anyone watching one of the films can also access additional information and behind-the-scenes material.
A new option in Facebook Messenger should make marketers sit up and take notice. The company is currently promoting the latest on Messenger The Fast and the Furious-Movie. Users get access to new chat backgrounds and effects. The most exciting feature, however, is likely to be an interactive experience while watching the films that takes place in Facebook Messenger. The users get a glimpse behind the scenes of the films and extra video clips.
Stream with your phone in hand and get exclusive content
In a tweet, the Facebook Messenger team draws attention to the action and shows how it should work. Users visit the Facebook page of the Fast & Furious saga and click “Send Message”. There you select the film from the series that you want to watch. While the film is running, Facebook Messenger continuously sends insights on certain scenes and additional film material.
Starting today, fans can access Movie Mate™, a first-of-its-kind ’second screen‘ chat experience exclusively for Messenger along with a custom 360-degree background and chat theme (also available on Instagram). Movie-Mate™ is available for each of the Fast saga movies,
it says on the Messenger news page. The second screen phenomenon, i.e. using the smartphone while watching TV or streaming, is widespread. 76 percent of all participants in a study stated that they were on the phone on social media platforms and in game or food apps while watching a film or a series. The Fast & Furious add-on material would complement this behavior. Instead of consuming other content on Instagram and Co. on the side, the content played by the messenger would complement the experience. This is still a single case, but marketers should pay attention here. After all, such a second-screen experience opens up many possibilities, for example in the area of e-commerce.
Chat themes for the film: Facebook expands the offer for the messenger
The second innovation that Facebook has in store for Messenger are exclusive chat themes. The social company already had something similar for Star Wars and the Netflix series Selena: The Series launched. The option should only be considered for large companies with a large budget, but it is interesting to see how Facebook is expanding the promotion opportunities on its own platform.
