Drake and 21 Savage have for their new album His loss advertised with a fake cover of Rowing. According to Condé Nast, this is misleading for readers of the magazine and for fans of the artists. They may think the fashion magazine is actually promoting the CD, the company says.
Additionally, Drake reported via social media that he Rowing and editor-in-chief Anna Wintour was given permission to advertise through the magazine. Not true, says the magazine’s editor.
Both rapper’s teams are also said to have reported in an online newsletter that the magazine “will soon be released in America”. Some fans really believe they have a copy of this in their hands.
Condé Nast claims to have repeatedly asked Drake and 21 Savage to remove all commercials Rowing it has to do with offline connection. The artists, who shared the photos of the fake covers on social media, did not respond. They also didn’t mention in their social media messages that it was a fake version of the magazine.
Drake’s spokesperson has yet to comment.