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‘Fashion films’, fashion in the great? screen

The conferences are back fashion films. The Fashion Film Academy (FFA) program returns with its fourth edition, organized by the Department of Applied Communication Sciences of the Complutense University of Madrid and the Fashion Department of the Villanueva University. The educational program will take place between March 24 and 25 and will be broadcast in digital format through the Vimeo platform.

The sessions will include talks by Diane Pernet, creator of A Shaded View On Fashion (Asvof); the creative couple from the film production company Gus&Lo, made up of Gustavo López Mañas and Lorena Parra; Roger Gingerich, CEO of the Canadian International Film Festival; Spanish designers Paul García de Oteyza and Caterina Pañedo; Belen Perez, brand manager of Multiópticas, and Carla Rogel, director of fashion films and director of marketing for Forbes.

Additionally, the program will also host a session where the main post-Covid trends will be discussed in terms of the theme, content and formats of the fashion films during the years 2021 and 2022.

Fashion Film Academy will start on March 24 at half past nine in the morning with a talk moderated by Paloma Díaz Soloagadirector of the Fashion Film Academy sessions, and will end during the next day’s session, around eleven o’clock in the morning.

The latest edition of the Fashion Film Academy also took place in digital format and was held between November 12 and 13, 2020, just after the outbreak of the pandemic. In the third call, the program hosted talks by Pablo Maestres, Diego Hurtado de Mendoza and Victor Claramunt, three directors of fashion films Spanish people.

As a marketing strategy, the origin of fashion films dates back to the 2000swhen fashion designer Hussein Chalayan presented his fall show with Afterwordsone of the first fashion films.

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