who Farmy X-Press uses should receive their orders within three hours. That is the basic idea behind the fast delivery service. And the test run in the Zurich area was probably convincing enough.
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Although calls co-CEO Roman Hartmann No concrete figures on the, but he explains to HORIZONT Swiss on what basis the young company made the decision to roll out nationwide. “It was important for us to measure how the average shopping cart and the repurchase rates as well as order frequency change. And we are very satisfied with the result,” he says. And further: “Customers order more often and are more loyal and spend more money overall.”
It is already clear where the service will be offered next. “We will probably start in the Lake Geneva region,” says Hartmann. After that will Farms target other cities.
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In terms of communication, however, the eFood provider will not only rely on PR and recommendations during expansion. There will be regional campaigns, mostly in the digital channels.
The advance will fuel competition among online food retailers, but also with quick commerce companies. Last year Farmy – number 3 in the market behind Coop.ch and Migros Online – achieved sales of CHF 32 million Swiss francs. Compared to the record year 2020, this is an increase of 23 percent. In the previous year, the increase was still 170 percent. me
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