“FARM Rio”, the well-known Brazilian vogue model, opened its first retailer within the Mall of the Emirates in Dubai, on July 1, underneath the administration of the Chalhoub Group, as a companion of the model. This step represents a milestone within the model’s efforts to develop its presence globally.
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“FARM Rio” opens its first retailer within the Center East… in collaboration with the Calhoub Group
“FARM Rio” started its journey in 1997, when the founders: Kátia Barros and Marcello Bastos, offered a vogue assortment in a retailer within the middle of Rio de Janeiro, that includes colourful items, impressed by a full of life ambiance the city The model started increasing its world presence in 2019, with the opening of its first flagship retailer in Soho, New York. At this time, its portfolio contains 4 shops in america in numerous areas, together with: New York and Miami, Venice and West Hollywood, in addition to a retailer they plan to open extra later this yr in Brooklyn, and 4 in Europe, in Paris. , London, Mykonos and Bodrum.
To facilitate the growth into the UAE, the model collaborated with the Chalhoub Group, a number one group within the sector, which has a various and wealthy expertise and a large community of relationships. The Chalhoub Group has eight manufacturers and distributes merchandise from over 300 worldwide manufacturers within the fields of contemporary and luxurious magnificence and way of life within the Center East.
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“FARM Rio” opens its first retailer within the Center East… in collaboration with the Calhoub Group
The brand new retailer for the model “FARM Rio” extends over an space of 160 sq. meters, with inside ornament designed by the model’s architectural workforce, in collaboration with the Brazilian architect Renata Gaia Collectively, they wished to offer an inside design embodying the model’s philosophy of offering a novel buying expertise celebrating Brazilian tradition and craftsmanship.
The shop is characterised by a heat ambiance and wonderful decorations, essentially the most distinguished of which is the wonderful facade, which extends 8 meters in size and 4 meters in width, and is impressed by the “mashrabiya” form with a contact of tropical nature. The “mashrabiya” is a embellished window, its origins return to the structure of the “Moor” tradition, and its adoption has been in Brazil all through historical past. The design of the shop entrance was not restricted to referencing this architectural type, which permits air to move via, due to its empty particulars, the model additionally embellished the entrance with a bunch of various parts , akin to: the toucan fowl, cashews, and tree leaves, in a method that mixes the tropical nature of Brazil with an Arabic contact Inside a novel and historic architectural design.
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“FARM Rio” opens its first retailer within the Center East… in collaboration with the Calhoub Group
The model was eager to offer prospects with a novel buying expertise, via the usage of quite a lot of supplies and particular particulars, which embrace the shop’s signature, because it ‘ together with a central corridor embellished with colourful Brazilian artwork items, together with a particular exhibit. a phenomenal Atlantic Forest panorama, created by watercolor artist Dominique Jardy. The lounge additionally contains an accounting workplace, which mixes sensory expertise and in style cultural parts, as it’s embellished with “buriti” straw, imported from shops secure, which is a kind of palm tree, contains Brazilian cultural traditions.
The opening of the primary retailer for the “Farm Rio” model in Dubai represents an apparent strategic step in its efforts to extend its world presence in key markets and its place within the world vogue sector to verify.
The unique “Farm Rio” retailer could be discovered on the primary flooring of the Mall of the Emirates, or on-line on the model’s web site. farmrio.euAnd on Instagram farmer@.
