02/05/2021 –
The agricultural machinery industry registered strong growth during 2020 and for this year’s campaign, the different companies in the sector plan to improve their production lines to optimize their productivity and also the benefits for producers.
In the case of the tools used by farmers for fertilization, the industry is preparing to supply a growing demand. After a 2020 with a historical sales record and a new leadership milestone, capturing more than 40% share in the segmentThere are companies that invested in improvements and are preparing to beat their own record this year, in which demand for fertilizer application equipment is expected to continue to grow, accompanying the growing curve of fertilized hectares.
To achieve this growth, productivity will be increased by 35%. “This year we are going to produce more than what we sell, with an incremental productivity of 35% and a year-on-year growth in sales close to 15%” need Lisandro Tron, CEO of Fertec, and adds: “During 2020, we prepare to meet our short, medium and long term objectives, we invested US $ 2,000,000 in productive improvements, infrastructure, human resources and in the sales and service network”.
“We want to be, in five years, the company with the largest technological offer for fertilization in the world, offering new options to satisfy the different needs in terms of soil and crop nutrition ”, Tron reviews another of the goals of the company’s strategic plan.
Along these lines, during 2021 Fertec will complete its Series 6 line with a new model of self-propelled fertilizer, a development for pneumatic application and improvements in connectivity, automation and safety for the entire line. Innovation will also be marked by the presentation of a new system that facilitates dose regulation and a digitized kit for measuring the coefficient of variation.
By 2025 Fertec proposes that 25% of the annual turnover comes from external markets; With this strategic objective, this year, in addition to the businesses in regions such as Chile, Bolivia and Russia, the subsidiaries in Uruguay and Brazil will begin to operate, and the Paraguayan subsidiary is projected for 2022.
“In the term of five years, Fertec intends to be in the top five of technology for applying fertilizers in each competing market”, bounce Tron.
To demonstrate the relationship between the quality of application of fertilizers and crop yield (figure 3), two tactics will be carried out: “Fertec Performance Test” and “Certification in Precise Application of Fertilizers”.
The “Performance Test” will travel the country with more than thirty field days in which users and service providers will be trained on the keys to obtain the best possible performance of Series 6 Fertilizers, in the face of the most varied application scenarios. . With its more than 800 possible regulations, the Series 6 distribution system has the largest capacity on the market to obtain precise applications even in unfavorable conditions.
The “Certification in precise application of fertilizers” brings together a team of outstanding professionals, in a virtual training, which aims to professionalize the application of fertilizers by training specialists, who develop the skills and abilities necessary to perform efficient and safe fertilizations; committed to the environmental and economic impact of proper fertilization.
“The agriculture of the future has already begun and Fertec is prepared to lead the technological evolution for soil care, in our country and in the world”. Close Tron.
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