Farewell to Gabriella Colombo Damiani. The world of jewels mourns the death, which occurred yesterday, of the historical face, together with her husband Damiano who died many years ago, of Damiani. Another victim of Covid, who spares no one. Gabriella has long fought her battle with the Coronavirus, but she didn’t make it.
The Damiani family
The history of Damiani jewels is that of an Italian family strongly linked to tradition and passion for the goldsmith’s art. Damiani was born in Valenza Po, in 1924, in the heart of the goldsmith district, founded by the forefather Enrico Damiani. Enrico quickly became the jeweler to whom the great families of the time turned for the creation of unique pieces.
Damiano Damiani was born in 1934, Enrico’s son and Gabriella’s husband, who began a process of industrial strengthening and commercial expansion and promoted research in design and technical innovation, which would deeply mark the company’s evolution. Damiani jewels acquire more and more notoriety thanks also to the idea, revolutionary at the time, of guaranteeing the price to customers and creating catalogs with all the collections.
In the family they have been designing and making precious and unique jewels for three generations. Since their childhood Silvia, Guido and Giorgio, the children of Gabriella and Damiano, they have always witnessed the creation of jewels and the processing of diamonds and precious stones, learning to love a profession and its secrets before even starting to work in the company.
“I believe that the reasons for our success are the strong identity, the great manufacturing ability and the original design, all enlivened by a great passion” says Guido.
In 1996, Damiano Damiani disappears, victim of an accident, and the management of the company, which already employs 200 employees, passes definitively into the hands of his wife and three children. At the end of the nineties, Damiani took off from a family business, becoming increasingly international and in 2007 it was listed on the Milan stock exchange. Gabriella has remained honorary president until today, Guido is president, Silvia and Giorgio vice-presidents.
The history and uniqueness of Damiani
Damiani is thethe only company in the world to have received 18 Diamonds International Awards, the world Oscar of jewelry. In addition to these awards, there are many other awards including, two Tahitian Pearl Trophy, an Haute Couture Design Award, a Vogue Joyas, various awards in the field of entrepreneurship and as many in communication.
Gabriella’s disappearance will leave an important void. In a note, the jewelry house wanted to underline that she was, together with her husband, the face and beating heart of the second generation at the helm of the house.
Thanks to her design, her goldsmith passion and her aesthetic sensibility, in 1976 Damiani was awarded a prestigious Diamonds International Award with “Shark”: first prize in a long series of unparalleled victories. The company writes in a note:
“During their journey, in life as in work, the spouses complemented each other thanks to their common passion for jewelry, the desire to ‘do well’ business and the continuous search for innovation: the goldsmith laboratory of Valenza it has thus become a modern international company, synonymous with excellence, style and Made in Italy in the world. His contribution was fundamental in the creation and management of the commercial network, in which he introduced his personal vision, very attentive to the relationship. For her, Damiani was a forge of ideas, a place where projects come to life and important goals are reached together ”.
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