There is a small revolution taking place in the automotive world, which could change the interaction experience between the supplier and the end user forever. As previously announced, Republic reports that the Stellantis group has decided to reorganize the sales network starting from July 2023, when a new distribution mechanism will be implemented. Seedings for this new project will be Austria, Belgium, Luxembourg and the Netherlands. All other countries, including Italy, will follow later.
The plan is the abolition of dealers as a sales terminal: the project was launched some time ago, as evidenced by the termination of the contracts made a year ago with effect from June 2023. Stellantis’ idea is to give greater control to car manufacturers according to a model of agency. These changes also take into account the new EU regulation Vber (Vertical Block Exemption Regulation). From this point of view, Stellantis has in mind a structure according to which new figures would be created, i commissionerscalled to work in their own name but on behalf of third parties.
Uwe Hochschutzchief operating officer of Stellantis for enlarged Europe, explained that the goal of this change lies in the need to create a new model that is sustainable for all parties involved and that is focused on the customer experience: “Customers will benefit from a multi-brand, multi-channel approach with a wider range of services. Dealers will have a new and efficient business model designed to leverage Stellantis’ portfolio of 14 brands“.
Among the Stellantis brands there are also the very Italian Fiat and Alfa Romeo, which have their home in the historic Mirafiori headquarters in Turin. Today, on the occasion of the inauguration of the artistic installation of the Let’s pArte Project at the Istituto comprensivo Gaetano Salvemini, the president of Stellantis John Elkann underlined the importance of the Italian factories, also in this new perspective: “Stellantis is here at Mirafiori today with a whole series of initiatives for the future of sustainable mobility. What we are doing here, in Turin and at Mirafiori, thanks to the work done with the city and the Region, will bring enormous opportunities“.
