Farewell by Pantene to Chiara Ferragni: Influencer Faces Brand Exodus

The flight of brands from Chiara Ferragni does not stop. After saying goodbye to Safilo, Coca Cola and the paper mills Paolo Pigna, Pantene also decided to stop the collaboration with the influencer, struggling again with the effects on his image as as a result of the allegation of aggravated fraud in relation to legal matters related to litigation. Pandoro Balocco. For a new product launch campaign, of course, the beauty giant would have chosen another blonde, a 40-year-old Israeli model. Say Monthly.

Farewell by Pantene to Chiara Ferragni

The collaboration between Chiara Ferragni and Pantene has lasted ever since 2014, when the company had chosen the influencer as one of its brand ambassadors, with whom it had also created personalized articles as well as the ads launched taking advantage of the following the 36-year-old’s social. In addition, together with the digital entrepreneur, the multinational hair products company on the “Strong together” competition. in support of start-ups led by female entrepreneurs and had established “other projects with a strong social impact”.

Pantene has finally accepted the wave of negative comments on social media and the pressure to end the collaboration with Chiara Ferragni. As recalled by Corriere della Sera, already in March During the launch event of the new product line, the entrepreneur did not appear among the faces of the promotional campaign together with actresses and influencers such as Alessandra Mastronardi, Cristiana Capotondi, Clotilde Esposito, Ginevra Ferro, Angietutorials and Rosa di Grazia.

The Swiss brand from Chiara Ferragni risks having more influence on Swiss budgets Phoenixthe company that manages the influencer’s brand, following the latest precedent ofbreach of cooperation with Pignaof the commercial withdrawn by Coca Cola and ban from Tod’s Board of Directors by the Della Valles.

This would be another blow to the digital entrepreneur’s business, although its own company recently clarified that “it had not declined in its turnover until mid-December 2023, resulting in the 2023 budget data. but in partial effect of any reduction in sales” as long as it relates to the sell of 2024, Fenice specified “to work in several countries that were only partially affected by the events of December 23. Today, at the beginning of the second quarter of 2024, the Company is working to obtain the best results before the end of this year, in the same spirit as always.”

Who is Havi Mond

The farewell between Pantene and Chiara Ferragni had been in the air for some time, but it would now be confirmed with the announcement by Say Monthly on his Instagram page of the first images of the new advertising campaign.

The 40-year-old Israeli model already has a long history behind her career as a qualification in advertising for all international brands come Chanel, Calvin Klein, Ralph Lauren, James Lakeland, Yves Saint Laurent, French Connection, Armani Jeans, Laura Ashley, Toni & Guy and Asos.

In a previous interview with People, the model spoke about the pressure on the physical appearance of those who do her job: “The pressure to be thin at all costs? It’s always there because my work is based on my appearance, but I don’t follow a diet. I just try not to eat too much junk food. I eat healthy, fish and vegetables.”