When Tim Cook took the stage in front of a packed Steve Jobs Theater, it was almost like the old days before the covid. But sadly it was an event where pre-recorded videos featured the new products. Tim Cook greeted everyone from the stage and disappeared, only to return to close the event. However, it should be noted that he then he mingled with all the reporters and happily posed for the photographs.
This does not mean that it was a bad event, quite the contrary! Four new phones and three new Apple Watch models have seen the light.
With Apple Watch Series 8 Apple continues to develop the health aspect. It now has a temperature sensor with functions for health in general and the female menstrual cycle in particular. Plus, it now features crash detection, should you be unlucky enough to end up in a car accident.
Not sexy but functional
It might not sound sexy, but instead of stuffing it with a bunch of gimmicky features that work halfway through, these are features that serve a purpose after all. And that’s how Apple works. You don’t have a built-in teleport, which only works on non-holiday Sundays, if you find yourself at a crossroads when there is a full moon. However, you do get features that you can use seven days a week. And it basically looks the same.
Apple Watch Ultra it may be a watch that does difficult things, but it costs the same as a used car. On the other hand, if you are a person who undergoes tests in which nature goes out of its way to ruin you, then perhaps it is not a cost. Regardless of what you think of the price, it’s a very nice watch with a battery life of up to 60 hours, with the new “Low Power” mode, also found in the other watches, and a new programmable button on the side.
Garmin was quick to point out that the battery life of its watches is measured in months, not hours. I guess Garmin’s management was sweating profusely when the Ultra was unveiled. As soon as a competitor points to an Apple feature, it usually means they are very nervous and will most likely follow in Apple’s footsteps. Just look at Samsung’s gaffe when Apple manipulated the headphone jack, only to do the same the following year.-
Four new phones
The locomotive in Apple’s economy is the iPhone. With the iPhone 14, the company has included more optics, more screen and has kept the same processor as the iPhone 13. It is available in two versions, one with a 6.1-inch screen and one with a 6.7-inch screen. inches. Sorry, no iPhone Mini. Aside from the dimensions, they are identical, except that the 6.7-inch model has a larger battery and longer battery life. How much more? Well, according to Apple, it’s “battery all day”, whatever that means.
The iPhone 14 is released in five different colors.
On the other hand, Apple often takes the lead, like when they launched the Macbook Air with the M1. They said it was faster, but it really was still Faster.
In the US, phones will only support e-SIM, so they don’t have a SIM card slot. Same with satellite calls; so far it only works in the United States and Canada. But the feature will be rolled out in more countries later. Worth noting is that if you buy an iPhone 14 in Sweden, the satellite function will work if you travel to North America.
iPhone 14 will only have e-SIM in the US. In Sweden, the phone will have a SIM slot.
Always on
The new Pro, Pro and Pro Max models have the same screen size. But here are other news. They have “Super Retina XDR Display” with promotion. For the first time ever, the screen is always on thanks to a new 1Hz refresh rate and other low-power technologies. In fact, the “always on” feature is so good that it’s easy to believe the screen is On. It’s by far the best always-on implementation I’ve seen so far.
The screen also has the same maximum brightness as HDR in the Pro Display XDR and a maximum external brightness of up to 2,000 cd / m², which is double that of the iPhone 13 Pro.
Dynamic island!
Dynamic Island works really well. My first thought was “an iPhone touch bar: the horror!”, But unlike the Mac, whose primary input is the keyboard and trackpad, the iPhone is controlled solely by touch. It’s disturbing? No, no worse than the flärpen that exists today. And hand on your heart, how many times do you think about it?
The Pro models also have a video stabilization technology called action mode. It seems to work wonders when shooting and is also available in the simplest model. The Pro’s camera received a 48-megapixel sensor. The sensor is 65% larger than that of the iPhone 13, which should also mean it can take better photos in low light conditions.
Last but not least, we have Airpods Pro, Apple’s true wireless headphones. They have better noise cancellation and have volume control built into the shaft, which works better than expected. The area that controls the volume is positioned in such a way that it is not possible to raise or lower the volume by mistake.
Apple’s Far Out event was sweaty, loud, insane, richer than a concert with Håkan Hellström, insanely fun, and definitely a castle dance.
