Although Jisoo is one of the members of BLACKPINK, with global influence and money-absorbing power, news of her being treated differently by brands happens from time to time. Recently, she, known as the “Princess Dior”, was discovered by fans that her photos were not posted as the “first pick”. Although they don’t know what Jisoo himself thinks, the fans are very angry!
In fact, it is not the first time that Jisoo has been treated differently by brands. Adidas also tried to publish BLACKPINK’s photos before, but Jisoo was cut off, which was complained by fans. As the brand’s global ambassador, Jisoo has always been favored by Dior. Not only is he personally received and taken care of by the senior executives every time he attends a fashion show, even Dior’s CEO once said, “If YG fires her, message me, I’ll take her.” It can be seen how much Jisoo is valued.
However, this time Dior was accused of discriminatory treatment, because Dior held a Miss Dior event in South Korea earlier, and invited many celebrity guests to attend, including Jisoo. Unexpectedly, when Dior released the event photos, the first photo was not the global ambassador, but Kim Yuna, who is known as the “Queen of Figure Skating” in South Korea. Such behavior was shouted by Jisoo’s fans as inappropriate, thinking that Jisoo was disrespected.
However, fans of Kim Yuna also escorted her, saying that although Kim Yuna is only a brand ambassador in Korea, she has a very good relationship with Dior, and Kim Yuna’s status in Korea is unshakable, so she is definitely qualified to be the “No. First place”. It is unknown whether Dior heard the dissatisfaction of fans, or had planned it long ago. Afterwards, the brand released many photos and videos of Jisoo attending the event in one go, proving the brand’s love for Jisoo.
Text by Crystal C.
