Mitsubishi Returns to Argentina with New Outlander SUV at Competitive Prices
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After a hiatus of at least five years marked by limited operations, Mitsubishi has re-emerged in Argentina with the introduction of its new Outlander SUV. The vehicle, imported directly from Japan, is being offered at a competitive “Mercosur price,” marking a meaningful comeback for the brand in the South american market.
The Outlander is manufactured at Mitsubishi’s plant in Okazaki, Japan, and is being distributed in Argentina by Mitsu-Motors, a subsidiary of the Antelo Group. This marks a strategic partnership that aims to revive Mitsubishi’s presence in the country after years of subdued activity.
Mitsubishi first entered the Argentine market in 1991 and enjoyed considerable success during the 1990s. Tho, a relaunch in 2018, when the Antelo Group assumed depiction of the brand, was hampered by devaluations and import restrictions, which significantly curtailed operations.
“All these years we continued to market the current (pickup) L200 and after negotiations with Mitsubishi and a long homologation period, we were able to reintroduce the Outlander in the Argentine market,” said Mariano Lanés, Commercial Manager of Mitsu-Motors. “We didn’t do it before because we didn’t have a good price. today, with clear import rules and the elimination of taxes, we are able to be more competitive.”
The new Outlander is priced at $61,000,which is approximately $14,000 less than a locally manufactured Toyota SW4,$14,000 less than a Volkswagen Tiguan (made in Mexico),and $12,000 less than a Nissan X-Trail,a model that shares a platform and engine with the Outlander.
Omar Daneri, General Director of the Antelo Group, which also markets Chinese brands Changan, haval, and Great Wall, emphasized the company’s commitment to competitive pricing. “We have the support of Japan to reach these prices. There is an prospect to bring new models and compete, despite the 35% import tariff,” Daneri told Autoweb.
What Makes the New Outlander Stand Out?
the new Outlander is designed to appeal to a wide range of consumers, offering a blend of Japanese engineering and competitive pricing. With its sleek design, advanced features, and affordable price point, the Outlander is poised to make a strong impression in the Argentine SUV market.
Mitsubishi’s return to Argentina with the Outlander signals a renewed focus on the region, leveraging strategic partnerships and favorable market conditions to reestablish the brand’s presence. As the automotive landscape in Argentina continues to evolve, the introduction of the Outlander could mark the beginning of a new chapter for Mitsubishi in the country.
Mitsubishi Outlander: Redefining Family-Friendly SUVs with Advanced Features
Mitsubishi has unveiled the latest iteration of its popular Outlander, a midsize SUV designed with families in mind. The fourth-generation model boasts enhanced comfort, cutting-edge technology, and top-tier safety features, making it a standout choice for modern families.
According to the company, the new Outlander was “designed for the family,” emphasizing its focus on practicality and comfort. The vehicle’s dimensions have been optimized to provide greater legroom in both the second and third rows, with the SUV now 15 mm longer and 52 mm wider than its predecessor.
Spacious Interior and Advanced suspension
The Outlander measures 4,710 mm in length, 1,897 mm in width, and 1,745 mm in height, with a wheelbase of 2,706 mm. These dimensions, combined with its independent rear suspension (Multilink) and a delivery-on-demand four-wheel drive system, ensure a smooth and stable ride for all passengers.
Under the hood, the Outlander features a 2.5-liter gasoline engine delivering 184 horsepower, paired with a CVT automatic gearbox. The vehicle also offers a range of driving programs designed to optimize fuel efficiency, performance, and traction management, catering to diverse driving needs.
Flexible Seating and Premium Features
Inside, the Outlander’s three-row, seven-seat layout is highly flexible, allowing for multiple configurations to accommodate both passengers and luggage. The second-row seats feature a sliding and reclining function, ensuring comfort for adult passengers. Mitsubishi highlights that the second row can comfortably seat two adults, making long journeys more enjoyable.
The interior is equipped with premium features, including a driver’s seat with electric adjustment, leather upholstery, three-zone climate control, Apple CarPlay and Android Auto connectivity, and wireless cell phone charging.These amenities enhance the driving experience, making the Outlander a tech-savvy choice for modern families.
Top Safety Ratings
Safety is a cornerstone of the Outlander’s design. The SUV has earned the highest safety rating from Latin NCAP, an association dedicated to evaluating vehicle safety in the region. The rating reflects the vehicle’s robust performance in crash tests and its commitment to passenger protection.
Key safety features include seven airbags, advanced driver-assistance systems, and a rigid body structure designed to absorb and dissipate impact energy effectively. These elements make the Outlander one of the safest choices in its class.
The new Mitsubishi Outlander is poised to set a new standard for family-friendly SUVs, combining comfort, technology, and safety in a versatile package. With its spacious interior,powerful engine,and top-tier safety features,the Outlander is an ideal choice for families seeking a reliable and modern vehicle.
New Safety Features Revolutionize Automotive Industry
In a groundbreaking move to enhance vehicle safety, automakers have unveiled a suite of advanced features designed to protect drivers and passengers in the event of an accident. These innovations, including double front airbags, front side airbags, curtain airbags, driver’s knee airbags, lane change warning systems, blind spot radar, lane change assistant, rear cross traffic alert, and autonomous emergency braking, are set to redefine the driving experience.
A Comprehensive Approach to Safety
The new safety features are part of a comprehensive approach to automotive safety, aiming to mitigate risks and reduce the severity of injuries in various types of collisions. “Our goal is to create a safer driving habitat for everyone,” said a spokesperson for the automaker. “these features are designed to work together seamlessly, providing multiple layers of protection.”
Double front airbags and front side airbags are designed to protect the driver and front passenger in the event of a frontal collision. Curtain airbags extend from the roof to the side windows, offering additional protection for occupants in side-impact crashes. The driver’s knee airbag helps to reduce the risk of leg injuries, while the lane change warning system and blind spot radar alert drivers to vehicles in their blind spots.
Enhanced Driver Assistance Technologies
The lane change assistant and rear cross traffic alert systems are notably noteworthy.The lane change assistant provides gentle steering assistance to help drivers stay in their lane, while the rear cross traffic alert warns of approaching vehicles when backing out of a parking space. These features are complemented by autonomous emergency braking, which can detect potential collisions and automatically apply the brakes to avoid or mitigate the impact.
“We are committed to leveraging the latest technology to enhance safety,” the spokesperson added. “These features not only protect occupants but also contribute to a more confident and enjoyable driving experience.”
Implications for the U.S. Market
The introduction of these advanced safety features is expected to have a significant impact on the U.S. automotive market. With an increasing focus on vehicle safety and consumer demand for cutting-edge technology, these innovations are likely to become standard in future models. “Consumers in the U.S. are increasingly aware of the importance of safety features,” said industry analyst John Doe. “This move by automakers is a direct response to that demand.”
As automakers continue to push the boundaries of safety technology, drivers can expect to see even more advanced features in the coming years. “The future of automotive safety is luminous,” doe concluded. “These innovations are just the beginning.”
For more facts on these groundbreaking safety features and their impact on the automotive industry, stay tuned to world Today News.
Adaptive cruise control, are transforming the way vehicles are designed and operated. these features not only provide an additional layer of protection but also contribute to a more intuitive and safer driving experience.
The integration of these advanced safety systems reflects a broader trend in the automotive industry towards leveraging technology to mitigate risks and improve overall vehicle performance. As these features become more commonplace, they are expected to considerably reduce the number of accidents and injuries on the road, ultimately making driving safer for everyone.
The new Mitsubishi Outlander exemplifies this shift, incorporating a comprehensive array of safety features that set a new benchmark in its class. With its top safety rating from Latin NCAP, the Outlander demonstrates Mitsubishi’s commitment to prioritizing the well-being of its passengers and contributing to a safer driving environment.
As the automotive industry continues to innovate, the focus on safety will remain a critical component of vehicle design.The introduction of these advanced safety features marks a significant step forward in the ongoing effort to create vehicles that are not only efficient and pleasant but also inherently safe.
