Fake Halloween parade in Dublin: when artificial intelligence tricks real people | TF1 INFORMATION

The advertisement promised amazing floats, and an unforgettable three-hour experience on the streets of Dublin.

Thousands of people gathered in the capital of Ireland before realizing that the party would never happen.

Fake fashion show announced on a site managed by robots, proof that artificial intelligence can create real situations.

The party promised to be beautiful. By October 31, information circulated in Ireland that a large Halloween parade was to be held in Dublin. The ad promised amazing floats and an unforgettable experience for three hours on the streets of the Irish capital. Thousands of people came to the center to witness the look. Before we finally realized that there was no event planned. On social networks we see that the police even had to ask disbelieving participants to disperse.

It was the Irish actor and screenwriter Bertie Brosnan who made the rumor a reality. He was preparing to broadcast the march live when he arrived at the site. Noting that there were no security measures or law enforcement, he understood that no march was planned, as he told the BBC (new window). The people were indeed overwhelmed by false information. The march, which was created by artificial intelligence, was announced on the site myspiritualween.comwhose goal is simply to be as transparent as possible. To achieve this, robots create content at a lower cost on attractive topics, in this case Halloween party.

The website that advertised the Halloween parade in Dublin, Ireland, was an AI-generated site. – Screenshot / TF1

Regardless of whether the information is correct or not, these types of sites seek to be seen, thus increasing advertising and thus generating money. Profitable technology because the online advertising market brings in $600 billion annually, according to the Statista website.

How to avoid being deceived?

This event in Dublin shows to what extent artificial intelligence is not just limited to the internet and can affect everyone’s daily life, if we are not careful. Several advertisements can be recognized regardless of whether this is real information or not. As for the fake Halloween parade, the news made sure that the soccer player Cristiano Ronaldo he was going to participate. However, such a star messenger at this type of event would probably be announced by other media.

Likewise, no official website there is no mention of the procession. In its program of cultural events Dublin City Hall never displays anything regarding a potential parade. Proof of the need to systematically check your sources and review your information.

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This confirmation is necessary because more and more sites that generate false information are identified, driven by the lure of profit. News Guarda company that is particularly struggling fake newshe saw more than a thousand.

Want to ask us questions or submit information you don’t believe is reliable? Do not hesitate to write to us at [email protected]. Find us on Twitter too: our team is present behind the account @verif_TF1LCI.

Samira EL GADIR