The pop-up also returns to the port of Jaffa, where a Factory 54 pop-up store opens. This follows the success of the store in the TLV mall. In the new hangar with an area of 1,800 square meters, rare runway items will be displayed, alongside items from the previous seasons of the world’s leading brands, in a unique shopping experience at an international level.
The store will display thousands of items from the world’s leading fashion houses – Dolce Gabbana, Valentino, Giorgio Armani, Balenciaga, Isabel Mara, Burberry and more. The space will present a careful curation of the purchasing department, and will include items seen on the runways at the fashion weeks of Paris, Milan, London and New York at discounts of up to 80%. The pop-up provides a unique world-class experience, as it functions as a multi-brand store that brings together the super brands under one roof. Teams on behalf of the brands abroad participated in the creation of the installations and exhibition spaces, and the complex includes authentic furniture of the international brands.
In the women’s area, special attention will be paid to the evening and glam category, with dresses for the season of weddings, events and parties. A special complex will be dedicated to the resort world, and will present items for summer vacations – swimwear, straw bags, sandals and dresses.
Among the prominent models that should not be missed: a red bodysuit worn by Kendall Jenner in the photo that led the Givenchy campaign; a pink Balenciaga lace jumpsuit worn by Kim Kardashian in the photo that set Instagram on fire; a blue Versace latex dress worn by Hailey Bieber on a photogenic date with Justin; A top and skirt set with Versace’s iconic baroque print, worn by Irina Shayk in unforgettable paparazzi photos; and a pink Balenciaga mini dress spotted on Cardi B.
In the men’s area, you can see a strong emphasis on the world of sneakers, with a wide range of models that include Balenciaga models that have become icons, trendy models from the Axel Arigato brand, models from super brands such as Burberry, LaBotan or Balmain, and even the favorite sneakers from the Com de Gerson brand.
In the children’s area, the children’s collections of the most prestigious super brands will be presented, including Balenciaga, Versace, Stella McCartney, Zimmerman and more. The complex will pay attention to the topic of summer vacations, and will present a wide range of swimwear, sandals, flip flops, hats and other accessories.
For the start of the school year, you can find school suits in the design of desirable brands, alongside sneakers, T-shirts, jeans and more. In honor of the holiday season, a variety of dresses for girls and festive shirts for children will be presented. In the babies category you can find special cases, birth gifts and diaper bags.
A boutique cafe with a unique Factory 54 concept will operate in the complex.
In honor of the summer, there will be art exhibitions, performances, lectures, children’s activities and more.About five years ago, the Irani group purchased AMOR in Madinah Square, and the business was joined by brands that now participate in the sale. Roni Irani says: “We strongly believe in the development of the area and the community that has grown up around it. Jaffa is currently undergoing a major revolution in terms of real estate, tourism, culinary, art and culture, and the area is becoming a trendy center, also thanks to the Soho House, Jaffa Hotel and other locations. The port has been renovated, and next to the Factory 54 complex there will be a luxury hotel, the new Barbie Club, a food market and restaurants, which will restore its glory and make it a central hub of activity.”
Photography: Moshi Gitlis
