Total revenue, which mainly includes advertising revenue, increased 22 percent to $ 28.07 billion. Analysts in the Refinitiv poll expected revenues to increase to $ 26.44 billion. The number of active monthly users rose by 12 percent to 2.8 billion, analysts expected 2.75 billion active users.
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The company has launched a number of new e-commerce products, such as Facebook Pay and Facebook Shops, which enable purchases in the company’s applications, including Instagram and WhatsApp. Interest in shopping on social networks was supported last year by the covid-19 pandemic, which limited outdoor recreational activities, Reuters reported.
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However, the outlook for this year is still uncertain and Facebook warned that its revenues in the second half of the year could face considerable pressure. Given that revenues grew rapidly in the second half of last year, the company will have difficulty maintaining this pace this year. Apple’s plan to launch user privacy could also cause problems, which could limit Facebook’s ability to target advertising, the AP said.
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