Apple’s iPhone upgrade has cost social media giants, including Facebook, nearly $ 10 billion so far this year, it reports Financial Times. Behind the report is the analysis company Lotame, which estimates that Facebook, YouTube, Twitter and Snap together will lose 12 percent of their advertising revenue during the third and fourth quarters from users who chose to opt out of ad tracking on Apple devices.
Apple rolled out the April update that forces apps to show users a pop-up asking for consent to track their activity for advertising purposes. If users say no, Apple blocks that user’s traceable data for advertisers – a tool that enables targeted advertising.
Several changes in Omnicom’s top tier
On Monday, the advertising giant Omnicom presented an extensive refurbishment of the management staff, where the company promoted two high-ranking media managers to leading positions on the creative side. Daryl Simm, long-time global CEO of Omnicom Media Group (OMG), becomes chief operating officer of the parent company. The head of OMG will be instead Florian Adamski, today CEO of OMD Worldwide, the largest agency within OMG. He is in turn replaced by George Manas, who is currently chief media officer of OMD in the United States. It reports AdWeek.
The Social Democrats are most visible in the media ahead of the change of leadership
During the autumn, the Social Democrats received the most media coverage during the autumn. This is shown by the survey Mediemätaren, which Kantar Sifo does for Echo in Swedish Radio. An underlying factor is that S should change party leader, from Stefan Löfven and Magdalena Andersson, the only candidate to take over, has received a lot of media coverage.
Thomas Cook chooses agency after bankruptcy
In 2019, the travel company Thomas Cook went bankrupt, which, among other things, led to Vingresor later acquiring new major players in Petter Stordalen and Harald Mix. During the pandemic, Thomas Cook has re-emerged as a completely digital brand and now it is clear that the brand will take McCann into Birningham as a new agency. It reports Campaign.
Patagonia calls on other brands to boycott Facebook
In the summer of 2020, Patagonia was one of the brands that withdrew its advertising on Facebook. In the wake of recent revelations in the Facebook Papers, Patagonia’s CEO called Ryan Gellert last week companies to end up behind the boycott to pressure Facebook to fix its platforms.
– We believe that Facebook has a responsibility to ensure that their products do not harm, and until they do, Patagonia will continue not to advertise. We encourage other companies to join us and push Facebook towards prioritizing people and the planet over profit, says Gellert in a statement to CNN.
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