Soon the social network will offer better quality information in relation to the status of the pages, their publications and promotions.
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If you are a content manager on social networks, an SME or have tried to promote content on Facebook, you have surely seen the suspension of your publications or campaigns without knowing why.
To avoid this, Facebook announced that soon the “Page Quality” will offer much more relevant data for the operation and growth of the communities that are generated in the social network.
According to preliminary information, the new version of this tab will allow us to know:
- Possible problems with the account or its publications.
- Notices of violation of community policies.
- Contents of your page that have been evaluated by external Fact Checkers.
- Infringements of intellectual property.
- Content on your page that has been identified as Clickbait.
- Violations for sharing too much content that is not your property.
- Summary of your events.
- Job postings that are identified as misleading or fraudulent.
- Shared content that is not recommended.
A help for your campaigns on Facebook
These improvements, although they are more related to the quality of the content that your page shares, also includes an improvement in the way we view the data on the platform.
This will mainly benefit the small advertisers that exist on the network, who often cannot access technical assistance when implementing campaigns on the Facebook network.
With these improvements, it is expected that in the near future it will be easier to keep track of our investments in the network, as well as to easily know the status and performance of our ads.
Thus, regardless of the experience or size of your advertising investments, you will be able to understand the operation and performance of your publications and ads.
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