Meta has announced that its live shopping feature Facebook Live Shopping It will no longer be available to all users from October 1. The social network launched the platform in the summer of 2020 to offer an interactive way to sell products, connect with the public and generate live leads.
It’s a feature that many other platforms have added to their features in the wake of the pandemic. In addition, it is a method of purchase that has been developed since then. However, the company has announced that as of October 1, 2022 New or planned live shopping events will no longer be available on the social network.
What will happen after Facebook closes Live shopping?
However, it will still be possible to stream live events via Facebook Live. as pointed out Meta in their release, users will no longer be able to create playlists from products or tag them in them. Meta justifies this decision by observing the change in the behavior of viewers, who are more inclined towards short videos. For this reason, the technology company will focus its efforts on “Reels”, available both on Facebook and Instagram.
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This feature, available in both Facebook like on Instagram, is a way to make videos longer than the usual 60 and 90 seconds respectively. It also allows users to add audio, text, effects, subtitles, or timers.
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On the other hand, Meta urged interested users to use Reels Ads. These are full-screen vertical ads, similar to the ads that appear in stories, and that appear among other “reels” with a maximum duration of 30 seconds.
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Source: Antena3
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