Facebook, Snap, Twitter, and YouTube Lose IDR 140 Trillion because of Apple

Liputan6.com, Jakarta – Recently, a report from The Financial Times revealed that Facebook, Snapchat, Twitter, and YouTube lost around USD 9.85 billion in revenue in the second half of 2021.

This is because Apple made major changes to the privacy practices of its users by introducing the App Privacy Report feature.

Information, Application Tracking Transparency policy (App Tracking Transparency, ATT) this requires app makers to ask permission of any information that is accessed and shared with third party apps/services.

The policy went into effect in April, banning apps from tracking users if they choose not to allow.

According to the report via The Verge, Monday (11/1/2021), Facebook is the company that has lost the most money because of Apple’s new policy.

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