Facebook today showcased the Messenger API for Instagram, WhatsApp Business API, Login Connect with Messenger and more at their F8 Refresh Developer Conference.
Going back to its roots, Facebook has relied on a “real developer” conference by offering more technical content geared towards developers. Mark Zuckerberg hosted the community while Konstantinos Papamiltiadis, vice president of platform partnerships, led the event as a keynote speaker. Here are the main features unveiled during the conference:
Facebook Messenger API for Instagram available to all developers
The new Messenger API for Instagram allows businesses to have all communications in one place. Through this API, businesses can leverage the tools and processes they already have in place to enable more personal conversations and efficiently drive valuable results. This API helps deliver an improved, high-quality customer experience.
The Messenger API for Instagram will be available for all developers who want to start building on the platform. For business accounts wishing to access the Messenger API for Instagram, access will take place on a gradual basis.
Connect with customers using the WhatsApp Business API
Facebook has reduced the time it takes for businesses to get started on WhatsApp Business by reducing the onboarding process from weeks to just five minutes.
With the new WhatsApp Business API, customers can receive additional information on WhatsApp, as businesses will be able to insert more types of messages, for example, notify people when an item is back in stock.
Facebook is also rolling out new messaging features, including list messages, so users can make a selection from a menu with up to 10 options, and Reply buttons, so users can quickly make a selection from one. simple touch.
Log in Log in with Messenger
Going further than Facebook Login, the company is now working on Login Connect with Messenger. With this feature, customers will be able to choose to communicate with businesses directly from the Facebook login feed.
Facebook says that among test participants who enabled Login Connect, the company has so far seen more than 70% of users switch to messaging.
With this, businesses can deepen their engagement with people through messaging by providing more personalized and efficient customer service. This feature is currently in closed beta and will be widely available in the coming months.
What else did Facebook showcase at their F8 Refresh conference?
Facebook also talked more about Spark AR Studio, its AR authoring software that allows anyone to design and deploy AR effects to Facebook apps and devices. Today, the company previewed its new Multipeer API:
For the first time, creators will be able to create effects that provide a coordinated experience for multiple call participants. For example, effects can be designed to provide a sense of shared space, like a hangout in space or around a campfire, or even support light gameplay.
The company also announced that its AI framework PyTorch is now the default framework for building all of Facebook’s AI and machine learning models. Introduced in 2016, PyTorch not only makes Facebook’s research and engineering work more efficient, but it also allows them to share their work as open source PyTorch libraries and learn from the progress made by the thousands of PyTorch developers. of the whole world.
Facebook is also donating $ 250,000 to Girls in Tech, a global nonprofit focused on diversity, equality and inclusion through skills building and job search resources for women. women passionate about technology to accelerate growth.
You can check out the keynote and F8 refresh sessions here.
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