Parent FacebookMeta, plans to offer advertising services on a number of platforms using virtual world technology aka metaverse. Advertisers can work with content creators to introduce their products using Augmented Reality (AR) and Virtual Reality (VR).
Meta conveyed the plan through a Zoom meeting with an ad agency. Meta itself wants to help advertisers better understand metaverse technology. This is the first time that Meta has held a meeting with an agency discussing the metaverse.
During the meeting, Meta advised advertisers to experiment with AR advertising, such as photo and video filters that overlay digital images into the real world. “Through the ad, brand owners can partner with content creators on AR ads or use the technology to test clothes in a virtual world,” the statement said. Reuters last weekend (19/2).
However, the agency said it had no details on what kind of ad formats could be created with the metaverse. They also don’t know what specific controls will be in place to prevent brands from appearing next to inappropriate content or actions on the platform.
“We’re still looking into details on how ad effectiveness in the metaverse will be measured, and would ask, what do I get?” said one of the actors of the ad agency.
Facebook’s parent is indeed intensively working on every opportunity for the metaverse line of business. This business is a new social network in the virtual world.
Previously, Meta CEO Mark Zuckerberg wanted to turn this social media company into a ‘metaverse company’ in the next few years. Mark describes the ‘corporate metaverse’ as the internet that allows everyone to live in it as if it were. “Instead of just looking at the content,” he said, quoted from BBC, last year (24/7/2021).
To The Verge, Mark said that people should not live through smartphones (smartphones). “That’s not how people are made to interact,” he said.
One of the metaverse applications that will be developed by Facebook is a 3D or three-dimensional concert. “You feel present with other people, as if you are somewhere else. Having different experiences that can’t be done in 2D apps or web pages, like dancing or various types of sports,” he said.
Facebook is also working on an ‘unlimited office’ platform via VR. “Instead of a phone call, you’ll be able to sit as a hologram on my couch, or vice versa,” says Mark.
Meta is also heavily invested in the metaverse sector. Last year, Meta spent US$ 10 billion or Rp. 143 trillion for Metaverse.
–
