Facebook had already announced the Facebook newsletter tool in March 2021. The social network Facebook Bulletin has now officially started. But how exactly does the Facebook Bulletin newsletter platform work?
In the first quarter of 2021, Facebook had already caused a sensation among companies and users. The social network announced a tool for creating and sending newsletters. Content Creator: Inside and Author: Inside should be given more opportunities to expand their reach on Facebook. At the end of June 2021, the new Facebook newsletter tool was officially launched in the USA under the name Bulletin, as Facebook announced on its Twitter channel.
Introducing Bulletin, A Platform for Independent Writers https://t.co/JYgOGVjk4X
— Facebook Newsroom (@fbnewsroom) June 30, 2021
With Bulletin, Facebook has created a new platform that combines the advantages of the newsletter – reach with less wastage – with a publishing platform. On Bulletin, author: inside, journalist: inside and expert: inside in different areas as creator: inside can send different content free of charge in newsletters. In addition, content can be shared on Facebook or on the web. How exactly Facebook Bulletin works, the social network has on its own Bulletin homepage explained in more detail.
Own platform instead of part of the Facebook app
The Facebook Newsletter Tool Bulletin is not part of the Facebook app. On the Bulletin homepage, the social network justifies the step with wanting to give Creator: Inside an opportunity, independent of the Facebook platform, to reach their target groups. The focus should not be on Facebook, but on the creator: Inside and their articles and other content.
Key-Features von Bulletin
The extent to which creators: make their content available free of charge is up to them. The social media platform Facebook explains that Content also with paywalls can be provided. For users: Inside the content there is therefore the option of becoming a premium subscriber and thus having access to all offers. The Payments would do so directly an die Bulletin-Creator:Innen processed – via Facebook Pay. So far, the social media group has stated that it will not retain any profit shares from Bulletin Creator: Inside.
Everyone / every bulletin creator: There is a own creator: inside website available to them individual fire can – with an individual name, logo and colors. In addition, as a Creator: In it is possible to personalize articles and other content and thus that Own-Marketing to force. For example, through multi-media embedding or design variants. Facebook states that it wants to support the respective business of the creator with these possibilities. Therefore, Creator: Inside, the Lists of your subscribers: inside even after the partnership has ended Can export with Facebook Bulletin.
Bulletin Creator: Inside can not only contain content, but also exclusive Comment functions and Facebook groups for your subscribers: unlock insideto which only they then have access. In addition, Facebook is announcing on its blog Analyse-Tools for author: inside on. These should support the target group analysis.
Bulletin content can be distributed both as a newsletter and via Facebook News. In addition, podcasts should also be able to be distributed in the future. In addition, existing Creator: tools such as Facebook Live or Live Audio Rooms are still available. At the launch, the social media group announced Bulletin in the future on Facebook as a newsletter button in the Creator’s profile: to be integrated inside.
Bulletin in response to Twitter’s purchase from the Revenue newsletter service
The focus on newsletters is not new to social media platforms. Last had Twitter by acquiring Revenue made a first step towards social media newsletters. Zuckerberg has now also brought Facebook into position with the Business Creator: Inside newsletter to enable content to be monetized even more easily. Unlike the newsletter provider Substack, neither Twitter nor Facebook currently officially participate in the generated sales. How this point will develop remains to be seen.
International Creator: Inside should follow
So far, the Facebook Newsletter Tool Bulletin started with mostly US-American creators: Inside, who, however, serve a wide range of topics. However, the bulletin website is accessible worldwide. Meanwhile, Facebook announced on the bulletin homepage that after the start of the beta phase, it would increasingly include international creators in the program.
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