Tips to increase sales on Facebook Marketplace and on your GoodBarber eCommerce app 😉
High quality photos : you can include up to 10 photos for your products. Make sure your photos are sharp, bright and well-lit. If you don’t include good photos in your ad, chances are people will come asking for them. Quality photos show users all the essential features of your product. They also allow the potential customer to imagine himself in possession of the product. Your images should compensate for the fact that your customers are not able to physically touch and see the product.
Attractive Descriptions : Optimize your Facebook listing by including more keywords in the title and description. You should be as descriptive as possible so that potential buyers know what you’re selling from the title. Then write a detailed description of the product: dimensions, materials, and any other element that you might take into account when making a purchase.
You can find more information on how to optimize your product pages in this article.
Include search tags : You can include up to 20 search tags in the field below each Facebook Marketplace ad form. Use words that a buyer might type into the search bar to find your ad. So if you’re selling a black, crossbody designer bag for example, include tags like “handbag”, “designer”, “vintage”, “shoulder bag”, “black handbag”, etc. By using them, you make it easier for potential buyers to find what they’re looking for.
Join local Facebook groups : You should consider joining some Facebook buying and selling groups. In general, these groups are locally located, members often live in a specific city, town or neighborhood. They provide an opportunity for small businesses looking to build a more local audience.
Use targeted ads : You can advertise your ads on Facebook by “boosting” them or pushing them to the top of search results in the marketplace. You can choose the budget and duration of your campaign, as well as the audience you want to target (location, age, interests).
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